App subscriptionPrimary
Zapier platform subscription
From $19.99/mo
The primary Free-to-Professional route for Zap workflows, Tables, Forms, MCP, AI-assisted building, and the shared task pool.
AI Workflow Automation
Zapier
AI orchestration across workflows, apps, data, forms, MCP, and developer surfaces
Pricing: From $19.99/mo + usage billed annually. Best for Operations, RevOps, marketing, support, and IT teams automating work across a broad SaaS stack and Teams combining deterministic workflows with AI steps, Tables, Forms, and human approval points.
Zapier platform subscriptionFrom $19.99/moZapier Team workspaceFrom $69/moZapier Enterprise organizationCustom
Free plan available
14-day trial
Overview
Bottom line
Zapier is a hosted workflow and AI-orchestration platform that connects apps, data, forms, and AI clients through one managed automation layer. Teams can build trigger-and-action workflows, keep operational data in Tables, collect input with Forms, and let assistants act through Zapier MCP; developers can also work through SDK and integration tooling. It is best for operations, revenue, marketing, support, and IT teams that value a broad app catalog, managed authentication, and a low-operations route from simple automation to governed systems.
The main caveat is cost and product-boundary visibility. The core subscription uses a shared task pool, and one successful unit of work can cost different task amounts when AI model tiers, code runtime, MCP calls, or specialized connectors are involved. Separately priced Agents and Chatbots use their own plan and usage concepts, while a connected external model may create a provider bill. Start with free access to measure a representative workload, then choose the paid individual or collaboration route when workflow depth, polling speed, app access, or shared ownership requires it. Use an enterprise agreement for multiple isolated workspaces, organization-wide controls, observability, and contracted deployment or support requirements.
Pricing
Pricing snapshot
Pricing routes
App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.
Team workspace
Zapier Team workspace
From $69/mo
A collaboration route for up to 25 users sharing workflows, folders, app connections, permissions, SSO, support, and an account task pool.
Enterprise sales
Zapier Enterprise organization
Custom
A quoted route for unlimited users, isolated workspaces, annual task allocation, governance, observability, deployment, support, and procurement.
Direct API
Zapier MCP and SDK access
Usage-based API
Programmatic access to connected app actions: MCP currently uses two shared-plan tasks per successful tool call, while SDK and CLI remain beta surfaces.
App subscription
Zapier Agents plans
Bundled access
A separately priced AI teammate route with its own activity allowance; do not treat Agents activities as core platform tasks.
App subscription
Zapier Chatbots plans
Bundled access
A separately priced customer-chat route with its own chatbot, knowledge, conversation-history, embedding, and branding limits.
Free
$0/mo + usage
Usage: 100 tasks/mo; 1 user
- Unlimited Zap workflows, Tables, and Forms
- Two-step Zap workflows with 15-minute polling
- Zapier Copilot with a daily message limit
- Zapier MCP access using the shared task allowance
Professional
$29.99/mo + usage
Annual billing: $19.99/mo + usage ($239.88 billed yearly + usage)
Usage: 750 tasks/mo; optional pay-per-task overage; 1 user
- Multi-step Zap workflows with two-minute polling
- Unlimited premium apps and Webhooks
- AI fields, conditional form logic, and unlimited Copilot messages
- Pay-per-task billing and higher task tiers
Team
$103.50/mo + usage
Annual billing: $69/mo + usage ($828 billed yearly + usage)
Usage: 2,000 tasks/mo; optional pay-per-task overage; up to 25 users
- Shared Zap workflows, folders, and app connections
- User roles, folder permissions, and SAML SSO
- One-minute polling and priority support
- One account-wide task pool for the team
Enterprise
Custom quote or bundled pricing
Usage: Custom annual task limit; unlimited users
- Organizations with isolated workspaces and workspace task budgets
- SCIM, domain capture, advanced permissions, and app or action controls
- Analytics, observability, audit, custom retention, and log-stream options
- Advanced deployment, VPC connectivity, and contracted support
Capabilities
Input types
text, image, audio, video, code, file, url
Output types
text, image, audio, video, code, file
Supported platforms
Web
Delivery modes
Web app, API, SDK, CLI
Company context
Company
Zapier, Inc.
Founded
2012
Headquarters
Fully remote; U.S.-based
Category
AI Workflow Automation
Evidence boundary
Official sources
Editorial guidance grounded in official product sources.
- Zapier official site
- Zapier newsroom and company facts
- What is Zapier?
- Zapier plans and pricing
- Zapier task usage rates
- Use of AI within Zapier
- How Zapier task usage is measured
- How pay-per-task billing works
- Zapier free trial
- Team and Enterprise user management
- Zapier Enterprise plan
- Zapier organizations and workspaces
- API by Zapier
- Zapier SDK
- Zapier plan bundle update
- AI by Zapier model-tier pricing update
FAQ
Common questions
What is Zapier used for?
Zapier connects apps, data, and processes so a trigger in one system can run actions in others. Its current platform also includes Tables, Forms, MCP access, AI-assisted building, and developer surfaces for broader automation systems.
Which products are included in a core Zapier plan?
The current pricing page includes Zap workflows, Tables, Forms, and Zapier MCP in the platform plan. Limits for tasks, table records, form pages, polling, users, and advanced features vary by plan.
What counts as a Zapier task?
A successful action normally uses tasks, while triggers and listed built-in tools such as Filters, Paths, Formatter, Tables, and Forms do not. MCP calls, AI model tiers, extended code runtime, and specialized connectors can use different task rates.
How does AI by Zapier affect task usage?
AI by Zapier uses task multipliers: Standard model steps use one task, Advanced uses three, and Premium uses five; supported tool calls are billed again at the selected tier. A connected external model account can also create a separate provider bill.
Are Zapier Agents and Chatbots included in the core plan price?
Their free entry access is available from a Zapier account, but paid Agents and Chatbots upgrades have separate plan ladders and usage concepts. Agents uses activities, while Chatbots plans use chatbot, knowledge, history, and customization limits.
What developer and API options does Zapier offer?
Zapier offers MCP for AI clients, an SDK and CLI in beta, API by Zapier for authenticated requests from paid workflows, a Developer Platform for private or public integrations, and partner-facing Workflow API and embedded-automation routes.
What do Team and Enterprise add?
Team supports up to 25 users with shared workflows, folders, app connections, roles, SAML SSO, and a shared task pool. Enterprise adds unlimited users, organizations and isolated workspaces, advanced provisioning, app controls, analytics, observability, retention, and contracted deployment and support options.
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Visit Official Site
Last verified August 28, 2026
- Pricing
- From $19.99/mo + usage billed annually
- Platforms
- Web
- Access
- Web app, API, SDK, CLI
- Best for
- Operations, RevOps, marketing, support, and IT teams automating work across a broad SaaS stack and Teams combining deterministic workflows with AI steps, Tables, Forms, and human approval points and Builders connecting AI assistants or code to authenticated app actions through MCP, SDK, or APIs and Organizations scaling shared automation into governed Enterprise workspaces and centralized oversight
- Category
- AI Workflow Automation
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