Recommended baseline
Professional
This is ToolColumn's recommended starting tier for this plan comparison.
Pricing
Zapier has a free 100-task plan. Professional starts at $19.99/month billed annually; compare task rates, Team seats, Enterprise workspaces, and separate AI add-ons.
Pricing checked August 28, 2026
Buyer guide
Compare entry cost, billing terms, and included usage to find the best starting tier for your purchase.
Recommended baseline
This is ToolColumn's recommended starting tier for this plan comparison.
Real entry point
This is the first practical paid tier after entry-level limits are taken into account.
Annual billing
Annual prepayment currently lowers the monthly equivalent by 33%. Confirm the full yearly charge, renewal date, taxes, downgrade timing, and whether task demand is stable enough to justify the commitment.
API boundary
Zap workflows, AI steps, Code, MCP, and other eligible calls can share the core task pool, but SDK beta, embedded automation, external AI providers, Agents activities, and Chatbots subscriptions retain separate commercial boundaries.
Tracks
Free
Use free access to validate triggers, actions, Tables, Forms, MCP, and the actual task pattern before committing.
Best for: A single builder testing light automations
Avoid if: Production requires multi-step logic, premium apps, webhooks, faster polling, or a larger task allowance
$29.99/mo · annual $19.99/mo
Use the individual paid plan when recurring production workflows need the full builder, premium connections, webhooks, and higher task tiers.
Best for: One automation owner running multi-step systems
Avoid if: Several builders need shared ownership, SSO, or centralized connection management
$103.50/seat/mo · annual $69/seat/mo
Use the collaboration plan when builders need shared assets, app connections, permissions, SAML SSO, and one managed task pool.
Best for: Departments with up to 25 Zapier users
Avoid if: The business needs isolated workspaces, unlimited users, SCIM, app policies, or organization-wide observability
Custom
Use the sales route for organization-level governance, isolated workspaces, annual capacity, observability, private connectivity, and procurement.
Best for: Large or regulated organizations standardizing automation
Avoid if: One shared Team account and published self-serve limits meet the operating model
Add Agents only after the workflow is better served by open-ended behaviors, knowledge, browsing, and chat than by deterministic Zap steps.
Best for: Delegated research and action workflows
Avoid if: The job is predictable enough for task-metered Zaps or the activity quota is not budgeted separately
Add Chatbots when the buyer needs an embeddable conversational surface with knowledge, lead collection, and branding controls.
Best for: Support and lead-generation experiences
Avoid if: A form, workflow, or internal agent meets the job without another subscription and product-specific limit set
Access paths
Each access path shows who owns the bill and whether access is bundled, separately metered, sold as an add-on, or handled through sales.
Use the hosted Zapier workspace for Zap workflows, Tables, Forms, MCP, AI-assisted building, and the account's shared task pool.
Best for: Individuals and teams that want managed cross-app automation without operating an integration runtime
Boundary: Plan-specific task, record, page, polling, user, and feature limits apply; paid Agents and Chatbots upgrades are separate.
Open Zapier pricing contextConnect an AI client to authenticated Zapier app actions without creating a Zap workflow for every request.
Best for: People using Claude, ChatGPT, Cursor, or another MCP client to act across connected apps
Boundary: Each successful MCP tool call currently uses two tasks from the same account pool; the AI client's own subscription or model bill is separate.
Open Zapier pricing contextMake authenticated API requests from a paid Zapier workflow when no maintained app action fits.
Best for: Workflow builders calling an external API with stored API-key or OAuth2 credentials
Boundary: API by Zapier is a beta premium app on paid plans; successful workflow actions use the core task model and external API charges remain separate.
Open Zapier pricing contextUse code or integration tooling to call connected actions, build private or public integrations, or prepare embedded automation.
Best for: Developers, coding agents, integration partners, and products embedding Zapier capabilities
Boundary: SDK and CLI remain beta and the current pages do not present one stable paid rate; embedded, sponsored, and Workflow API use follows separate eligibility or partner terms.
Open Zapier pricing contextShare workflows, folders, app connections, permissions, sign-in, support, and one account-wide task pool with a building team.
Best for: Teams of up to 25 users collaborating inside one shared Zapier account
Boundary: Users do not create independent task allowances; all builders consume the selected account task tier.
Open Zapier pricing contextContract an organization with unlimited users, isolated workspaces, central billing, workspace budgets, governance, observability, and deployment options.
Best for: Organizations separating departments, regions, franchises, permissions, app connections, or task budgets
Boundary: Price, annual task allocation, workspace topology, overages, connectivity, retention, support, invoicing, and add-on limits belong in the order form.
Open Zapier pricing contextBuild AI teammates that use connected apps, knowledge, web browsing, chat, and scheduled behaviors.
Best for: Teams delegating open-ended or scheduled work to autonomous agents
Boundary: Paid access starts at $33.33 per month billed annually and uses an activities allowance rather than the core task pool; Enterprise terms are quoted.
Build and embed customer-facing AI chat experiences with knowledge, lead collection, branding, and automation actions.
Best for: Support, lead-generation, and self-service experiences that need an embeddable chatbot
Boundary: Paid customization starts at $13.33 per month billed annually; chatbot count, knowledge, history, branding, and custom-plan limits are separate from core tasks.
Plan matrix
Compare entry price, billing cadence, and feature access before you commit to annual spend or a higher tier.
Plans listed
4
First paid creator
Professional
Free track
1 plan
Free
Usage: 100 tasks/mo; 1 user
Individual track
1 plan
$29.99/mo
Annual billing: $19.99/mo + usage ($239.88 billed yearly + usage)
Usage: 750 tasks/mo; optional pay-per-task overage; 1 user
Team track
1 plan
$103.50/seat/mo
Annual billing: $69/seat/mo ($828 billed yearly per seat)
Usage: 2,000 tasks/mo; optional pay-per-task overage; up to 25 users
Enterprise track
1 plan
Contact for pricing
Usage: Custom annual task limit; unlimited users
Free plan
Available
Trial
14 days
Billing unit
Hybrid
Pricing checked
August 28, 2026
Watchouts
These are the boundary conditions and purchase traps worth checking before you optimize for the lowest headline number.
Standard actions may use one task, while AI model tiers, tool calls, MCP, Lead Router, and extended Code runtime can use different rates.
Paid plans can continue through pay-per-task billing, but the exact rate varies and total usage is currently capped at three times the selected task allowance.
Zapier still uses tasks for the AI step and tool calls, while the connected model provider bills its own account directly.
Agents has a separate free and paid activity pool covering behaviors, chat actions, browsing, and knowledge lookups.
Paid chatbot customization, knowledge, history, embedding, branding, and custom capacity are not implied by a core platform subscription.
MCP has a published task rate, API by Zapier is a paid-plan beta app, SDK and CLI are beta, and embedded automation follows separate partner terms.
Team is capped at 25 users in one shared account; Enterprise adds unlimited users, organizations, isolated workspaces, and deeper governance.
Editorial pricing notes
Plan caveats, contract terms, and feature-access limits that can change what you actually pay.
Start with the free platform and build one representative end-to-end system before choosing a task tier. Include every successful app action, AI step, code step, and MCP call that the workflow will make in a normal period. Tables and Forms steps may be task-free, but their account limits still matter, so a useful trial measures both execution volume and the supporting data or interface footprint.
The default paid route is the individual platform subscription when production work needs multi-step workflows, premium apps, webhooks, faster polling, or paid AI features. Annual billing lowers the monthly equivalent, but the commitment is only sensible after the workflow's task rate is measured. A larger task tier should follow observed activity rather than the number of workflows on the dashboard.
Move up when the included task pool is repeatedly exhausted or pay-per-task usage becomes normal operating spend. Task demand can rise without adding more Zaps because AI model tiers, tool calls, longer code execution, MCP calls, and specialized routing can each use more than one task. Estimate peak periods as well as the monthly average, since the overage ceiling can eventually hold further runs.
Choose the collaboration route when several builders need shared workflows, folders, app connections, permissions, and centralized sign-in. Move to an enterprise agreement when the organization needs isolated workspaces, separate workspace budgets, automated provisioning, app and action policies, advanced audit or observability, private connectivity, or contract-level support. Those are governance boundaries, not merely higher task tiers.
MCP uses the same account task pool as workflow execution, while API by Zapier runs inside eligible paid workflows. The SDK and CLI are developer-oriented beta surfaces, and embedded or sponsored automation follows separate partner terms. Do not assume that buying a core subscription creates an unlimited developer API allowance or that every programmatic surface has the same commercial status.
AI by Zapier can bill through task multipliers, and connecting an organization's own model account can add direct provider charges. Zapier Agents uses a separate activity quota, while paid Chatbots configuration has its own subscription limits. Treat those routes as independent budgets even when the same Zapier login, app connections, or Enterprise workspace can reach them.
Before paying, verify the selected task tier, billing cadence, annual total, current overage rate, maximum task boundary, polling interval, included code runtime, and the account limits for Tables and Forms. Confirm which actions are task-free and test the actual model tier, tool use, retry behavior, and data volume rather than estimating from a simple two-step example.
For a team or enterprise purchase, also confirm the user limit, workspace topology, task ownership, shared connections, approval and access policies, retention, analytics, support, and invoice terms. Add the renewal and cancellation rules for every separate add-on, then keep external model, SaaS API, and embedded-automation charges outside the core Zapier plan total.
Decision archive
Track how Zapier pricing has moved over time, including plan lineup shifts, free access changes, and starting price updates.
Starting price
$19.99
Access model
Free plan available
Plan count
4
Billing unit
Hybrid
Free
free
Monthly: $0/mo + usage
Annual: Not listed
Usage: 100 tasks/mo; 1 user
Professional
professional
Monthly: $29.99/mo + usage
Annual: $19.99/mo + usage ($239.88 billed yearly + usage)
Usage: 750 tasks/mo; optional pay-per-task overage; 1 user
Team
team
Monthly: $103.50/mo + usage
Annual: $69/mo + usage ($828 billed yearly + usage)
Usage: 2,000 tasks/mo; optional pay-per-task overage; up to 25 users
Enterprise
enterprise
Monthly: Not listed
Annual: Not listed
Usage: Custom annual task limit; unlimited users
Evidence boundary
Editorial guidance grounded in official product sources.
FAQ
Zapier Free is $0 with 100 tasks per month. At the minimum USD tier, Professional is $29.99 month to month or $19.99 per month billed annually ($239.88 yearly) for 750 tasks. Team is $103.50 monthly or $69 per month billed annually ($828 yearly) for 2,000 tasks and up to 25 users. Enterprise is quoted.
A successful standard app action usually uses one task. Triggers and listed built-in tools such as Filters, Paths, Formatter, Tables, and Forms use no tasks. MCP, AI by Zapier, Code by Zapier extended runtime, Lead Router, and some connector calls use different rates.
Paid accounts normally move to pay-per-task billing unless the owner turns it off. The exact overage rate depends on the plan and billing cadence. Zapier currently caps total usage at three times the plan task limit; after that, further workflow tasks are held until usage resets or the plan changes.
Yes. The current core platform includes Zap workflows, Tables, Forms, and MCP. Tables and Forms have plan-specific record, page, and file limits, while each successful MCP tool call uses two tasks from the shared account allowance.
AI by Zapier uses model-tier task rates. Standard steps cost one task, Advanced steps and supported tool calls cost three, and Premium steps and tool calls cost five. Bring Your Own Model still uses Zapier tasks and sends model charges to the connected provider account.
They have free entry access, but paid upgrades are separate from the core Free, Professional, Team, and Enterprise matrix. Agents paid access starts at $33.33 per month billed annually and uses activities. Chatbots paid customization starts at $13.33 per month billed annually and uses product-specific chatbot and knowledge limits.
API by Zapier is a beta premium app on paid plans and its workflow actions draw on the platform task model. Zapier MCP uses two tasks per successful call. Zapier SDK is currently described as free in beta, while the Developer Platform and partner-facing Workflow API or sponsored automation have their own eligibility and contract boundaries.
Internal links
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