It suits people who want one long-running personal agent that remembers past work and acts on a schedule, and developers who want to pick their own models, from local ones to paid APIs. The caveat is that most of the cost sits in the model you connect: the agent is free, but Nous does not publish how much usage its subscriptions include, so the size of a plan's allowance is something you find out by using it.
There are three ways to pay. You can bring your own model provider, local models or an eligible ChatGPT plan and pay Nous nothing; top up prepaid Nous credits and pay per use; or subscribe to Nous Portal, which bundles models, hosted tools and one cloud agent and bills anything beyond the plan to those credits.