Stay with the benchmark
GPT Image 2.0 should stay the benchmark when it still solves the real buying job, not just because it has the highest score on a generic feature list.
The job needs text-heavy graphics, structured layouts, precise edits, or a reliable production baseline. Your workflow is already API-centered or built around OpenAI-native prompting and iteration.
You need a broad image model before specializing into art direction, typography, Adobe, vector, or creator-studio workflows. In that case, the switching cost is larger than the likely gain from a specialist replacement.
When to switch
Switch when the gap is specific enough to test in a normal workweek, not when another product simply looks stronger in isolation. Move to Midjourney when art direction and cinematic style matter more than layout control.
Move to Ideogram or Recraft when typography, logos, vectors, or brand asset workflows are the actual bottleneck. Move to Firefly, Leonardo AI, or Nano Banana when Adobe handoff, creator controls, or fast conversational editing matter more than the GPT Image 2.0 baseline.
The strongest switching case is tied to a real workflow constraint: asset type, collaboration model, pricing exposure, governance, or handoff quality.
How to read the shortlist
Read the shortlist as routing by use case, not as a second ranking article. The structured matrix above already carries the scores, prices, tradeoffs, and migration effort.
Use Midjourney for art-first visuals, moodboards, and cinematic concept work. Choose Midjourney when visual style matters more than structured copy. It is stronger for atmospheric art direction, mood, and exploratory aesthetics than GPT Image 2.0. Use Ideogram for typography-first posters, logos, wordmarks, and short on-image copy. Choose Ideogram when the reason to leave GPT Image 2.0 is readable headline text, logo exploration, or punchy poster typography.
Keep Adobe Firefly in the shortlist when adobe-native branded workflows and Creative Cloud handoff matters more than staying with GPT Image 2.0. Best when the team already works in Adobe; less direct for API-first prompting and fast conversational iteration. Keep Recraft in the shortlist when vector-first brand assets, icons, packaging concepts, and reusable style systems matters more than staying with GPT Image 2.0. More specialized around brand and vector workflows, while GPT Image 2.0 is broader for conversational raster edits and text-heavy layouts.
The right answer is the candidate that removes the bottleneck that made you look beyond GPT Image 2.0, not the one with the broadest feature list on paper.
Final selection method
Use GPT Image 2.0 as the production baseline, then shortlist alternatives by the specific missing workflow: style, typography, Adobe handoff, vector brand assets, creator controls, or fast conversational edits.
Remove any option that fails budget, platform, governance, privacy, or handoff constraints before judging output quality. Then run a short trial with one or two candidates using the same assets, prompts, files, or collaboration pattern that triggered the search.
If two tools are close, choose the one that creates the smallest daily workflow change for the people who will use it.