Ease of use
8.8
Onboarding, navigation, and day-to-day workflow friction.
AI Image Generators
Recraft
AI image and vector generator for branded design assets, mockups, and editing.
Recraft: AI image and vector generator for branded design assets, mockups, and editing. Pricing: From $10/mo + usage billed annually. Best for Brand-consistent marketing visuals and ad creatives and Editable vector illustrations, icons, and logos.
Tool score: 8.6 / 10
Recraft creator plansFrom $10/moRecraft APIFrom $0.04/imageRecraft TeamsFrom $18/seat/mo
Free plan available
Tool scorecard
How the tool scores
A standardized tool profile score across usability, pricing value, feature depth, and support quality.
Tool score
8.6
/ 10Value for money
8.2
How much practical capability the product delivers for the price.
Features
9.3
Breadth, polish, and depth across the core product surface.
Support
8.1
Docs, help channels, and how easily issues get resolved.
Overview
Bottom line
Recraft is an AI design platform for creating images, editable vector-style assets, brand visuals, mockups, and production-oriented creative outputs. It is best for designers, marketers, and teams that need generated assets to move closer to real brand work instead of staying as one-off image experiments.
Its strongest fit is controlled visual production: logos, icons, illustrations, social assets, product mockups, reusable styles, and design variations that need more structure than a simple prompt result. The caveat is that Recraft is still not a replacement for full brand governance, final art direction, or every downstream design tool. Teams need to decide where generation ends and review, editing, and asset management begin.
Use Recraft when the buying path is design asset creation. Separate Studio use, team collaboration, and API-driven production before assuming one workflow covers every creative or developer requirement.
Pricing
Pricing snapshot
Pricing routes
Use these route cards to separate app subscriptions, API meters, team workspaces, and enterprise purchasing without flattening them into a single plan table. Open the pricing page for detailed plan or API meter facts.
App subscriptionPrimary
Recraft creator plans
From $10/mo
Creator subscriptions are credit-based monthly plans for web and mobile Recraft workflows.
Direct API
Recraft API
From $0.04/image
API generation is priced separately by Recraft API units with model-specific per-image charges.
Team workspace
Recraft Teams
From $18/seat/mo
Teams plans are per-seat credit subscriptions with minimum-seat purchasing boundaries.
Free
$0/mo + usage
Usage: 30 credits/day; 3 uploads/day; 2 images/prompt
- Public generations
- Commercial rights
- Top-up credits
Basic 1,000
$12/mo + usage
Annual billing: $10/mo + usage ($120 billed yearly + usage)
Usage: 1,000 credits/mo
- Private generations
- Commercial rights
- Top-up credits
Pro 2,000
$20/mo + usage
Annual billing: $16/mo + usage ($192 billed yearly + usage)
Usage: 2,000 credits/mo
Teams 2,000
$22/mo + usage
Annual billing: $18/mo + usage ($216 billed yearly + usage)
Usage: 2,000 credits/mo per seat; min 3 seats
- Shared custom styles
- Centralized account management
- Premium 24/7 support
- SSO
Pro 4,000
$40/mo + usage
Annual billing: $32/mo + usage ($384 billed yearly + usage)
Usage: 4,000 credits/mo
Teams 4,000
$44/mo + usage
Annual billing: $35/mo + usage ($420 billed yearly + usage)
Usage: 4,000 credits/mo per seat; min 3 seats
Pro 8,000
$80/mo + usage
Annual billing: $64/mo + usage ($768 billed yearly + usage)
Usage: 8,000 credits/mo
Teams 8,000
$70/mo + usage
Usage: 8,000 credits/mo per seat; min 3 seats
Pro 16,000
$160/mo + usage
Annual billing: $128/mo + usage ($1,536 billed yearly + usage)
Usage: 16,000 credits/mo
Teams 16,000
$176/mo + usage
Annual billing: $141/mo + usage ($1,692 billed yearly + usage)
Usage: 16,000 credits/mo per seat; min 3 seats
Capabilities
Input types
text, image
Output types
image, video
Supported platforms
Web, iOS, Android
Delivery modes
Web app, Mobile app, API
Company context
Company
Recraft, Inc.
Founded
2022
Headquarters
London, UK
Category
AI Image Generators
FAQ
Common questions
What is Recraft best for?
Recraft is best for design workflows that need strong text rendering, editable vector outputs, reusable styles, branding systems, mockups, and production-ready visual assets.
Is Recraft free?
Yes. Recraft has a Free plan with daily credits, but free generations are public and are not licensed for commercial use, which is the main reason serious design work usually moves to a paid tier.
Does Recraft have an API and separate API pricing?
Yes. Recraft offers an API for raster and vector generation, style creation, brand-color workflows, vectorization, and related editing operations, and API usage is budgeted separately from normal app subscriptions.
Who owns images made with Recraft?
Paid Recraft users retain ownership and commercial rights for assets generated while subscribed. Free-plan generations stay public and are not licensed for commercial use.
Is Recraft good for vectors, branding, and mockups?
Yes. Recraft is unusually strong for vectors, brand visuals, text-heavy graphics, and mockups, which is why it often fits design teams better than more purely cinematic image generators.
Recent updates
Changelog snapshot
feature
February 17, 2026Recraft V4Released the rebuilt V4 model family focused on design taste, prompt accuracy, and output quality, including raster and vector Pro variants.
feature
December 8, 2025Agentic modeAdded conversational image creation in Recraft Studio so users can iterate through multi-turn chat instead of prompt-by-prompt generation.
improvement
July 18, 2025Natural language understandingRolled out plain-language controls that automatically trigger generation, vectorization, background removal, upscaling, and related editing actions.
feature
October 30, 2024Recraft V3Launched V3 with major gains in photorealism, long-text rendering, text placement controls, precise style control, improved inpainting, and outpainting.
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Read profileDecision rail
Keep the key facts, primary action, and section jumps visible while you evaluate the profile.
Visit Official Site
Last verified May 31, 2026
- Pricing
- From $10/mo + usage billed annually
- Platforms
- Web, iOS, Android
- Access
- Web app, Mobile app, API
- Best for
- Brand-consistent marketing visuals and ad creatives and Editable vector illustrations, icons, and logos and Typography-heavy posters, ads, and packaging concepts and Team workspaces with shared styles and admin controls and Programmatic image generation and editing via API
- Category
- AI Image Generators
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Navigation
Tool cluster
Related pages
Open related pages for pricing, reviews, and adjacent coverage.
Review: Recraft ReviewRecraft is a strong buying choice for vector-heavy brand design, typography, and reusable marketing assets, but the decision turns on credit predictability and rights more than on raw image quality alone.Pricing: Recraft Pricing 2026: Free, Pro, Teams, and API CostsRecraft pricing looks simple at first, but total cost depends on credits, annual billing, team seat minimums, top-ups, and whether you need commercial rights on day one.Alternatives: Best Recraft Alternatives for Design-First BuyersAdobe Firefly is the closest Recraft alternative for buyers who need editable vectors and Adobe handoff, while Ideogram, Midjourney, and Leonardo AI win for text-heavy design, pure image aesthetics, or control-heavy experimentation.
Head-to-head
Open direct comparison pages involving this tool.
VSRecraft vs Leonardo AITreat Leonardo AI vs Recraft as a workflow split, not a generic image-quality contest. Leonardo AI is the stronger default for control-heavy creator workflows, reference-led image iteration, and motion exploration; Recraft is the stronger default when the buyer needs editable vectors, brand assets, mockups, fixed-output API pricing, and cleaner design handoff.VSRecraft vs IdeogramIdeogram is the better specialist for text-heavy images. Recraft is the better system for vectors, mockups, and reusable brand workflows.VSRecraft vs GPT Image 2.0GPT Image is the better default for most buyers because it covers the broader everyday workload: fast social assets, campaign visuals, product comps, and repeated prompt-driven edits. Recraft remains the stronger specialist when editable vectors, reusable style systems, and downstream design handoff are the real priority.VSRecraft vs MidjourneyTreat this as a workflow decision rather than a universal winner. Choose Midjourney when the job is style-first image generation and creative exploration; choose Recraft when the job is editable design-asset production, brand workflows, team use, or API-backed generation.VSRecraft vs Adobe FireflyMake Adobe Firefly the default when generated assets must move through Creative Cloud and brand-governed production. Make Recraft the default when the deliverable is an editable design asset such as an SVG, logo, poster, mockup, or icon set.
Reference page
Standalone reference page and update history for this tool.
Same category
Nearby tools in the same lane.
ToolAdobe FireflyAll-in-one creative AI studio for images, video, audio, vectors, and editing.ToolIdeogramAI image generator for readable text, logos, posters, and brand-style visuals.ToolMidjourneyPremium AI image generator known for cinematic outputs and deep style control.ToolLeonardo AICreator-first AI platform for images, video, editing, upscaling, and production-ready APIs.
Reference links