PricingAI Image Generators

Leonardo AI Pricing

Leonardo AI uses hybrid pricing: a free tier, paid creator plans, seat-based team plans, and separate pay-as-you-go API billing.

Where most buyers should start

Start with Premium. It is the clearest baseline before you compare usage ceilings and higher-spend tiers.

Verified against Leonardo AI's official pricing pages on April 13, 2026.

Plan matrix

Pricing breakdown

Compare entry price, billing cadence, and feature access before you commit to annual spend or a higher tier.

Plans listed

4

Benchmark plan

Premium

Free

Free

Usage: 150 fast tokens/day; 150 token bank

  • 150 fast tokens per day
  • Public creations
  • Basic quality settings

Essential

$12/mo

Usage: 8,500 fast tokens/mo; 25,500 token bank

  • Private creations
  • 10 personal AI models per month
  • 2 simultaneous generations

Premium

$30/mo

Usage: 25,000 fast tokens/mo; 75,000 token bank; unlimited relaxed image generation on selected models

Most popular
  • Unlimited relaxed image generation on selected models
  • 20 personal AI models per month
  • 3 simultaneous generations

Ultimate

$60/mo

Usage: 60,000 fast tokens/mo; 180,000 token bank; unlimited relaxed image and video generation on selected models

  • Unlimited relaxed image generation on selected models
  • Unlimited relaxed video generation on selected models
  • 50 personal AI models per month

Free plan

Available

Trial

Flexible days

Billing unit

Hybrid

Last checked

April 13, 2026

Editorial pricing notes

Pricing notes

Official plan caveats, contract details, and feature access notes that do not fit into the summary cards above.

Leonardo AI Pricing at a Glance

When verified on April 13, 2026, Leonardo's pricing page displayed a yearly billing toggle with up to 20% off and listed four Solo plans, two Team plans, and separate API pricing. Leonardo is best understood as a hybrid pricing model because it mixes subscription plans, token allowances, seat-based team pricing, and usage-based API billing.

Option

Displayed price

Included usage

Best for

Free

$0

150 fast tokens/day; 150 token bank

Casual testing

Essential

$12/mo

8,500 fast tokens/mo; 25,500 token bank

Hobbyists

Premium

$30/mo

25,000 fast tokens/mo; 75,000 token bank

Frequent creators

Ultimate

$60/mo

60,000 fast tokens/mo; 180,000 token bank

Professional creators

Solo Plans

The Free plan is enough to learn the product, but it limits privacy and capacity. Essential adds private generations, enhanced quality, 10 personal AI models, two simultaneous generations, and top-up tokens. Premium adds unlimited relaxed image generation on selected models. Ultimate is the first solo plan that adds unlimited relaxed video generation on selected models.

Team and API Pricing

Team pricing is displayed per seat and as a total plan price. Starter showed $72 per month total and $24 per seat, while Growth showed $144 per month total and $48 per seat. The self-serve API is separate from creator subscriptions and starts with $5 in API credit, no commitments, automatic top-ups, and up to 10 concurrent generations.

Option

Displayed price

Included usage

Notes

Starter Team

$72/mo total; $24/seat

75,000 shared tokens; 25,000 fast tokens/seat

Unlimited relaxed image and video on selected models

Growth Team

$144/mo total; $48/seat

180,000 shared tokens; 60,000 fast tokens/seat

Adds team token training

API Pay As You Go

Starts with $5 credit

Usage-based billing

Up to 10 concurrent generations; credit does not expire

API Custom

Contact sales

Custom

Higher concurrency, discounts, dedicated support

What to Watch

Leonardo's pricing is not unlimited across every model. The pricing page specifically says unlimited relaxed generation applies only to selected models, including Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenix 0.9, Motion 1.0, Motion 2.0, and Motion 2.0 Fast. Many third-party models still use tokens every time, so the real cost depends on which models you choose.

Taxes are listed separately, and the verified page was showing the yearly billing view. An editor should confirm the current monthly-billed figures if ToolColumn wants both cadences displayed side by side.

Bottom Line

Leonardo is competitively priced for creators who will use its broader workflow tools, especially Premium or Ultimate. It becomes less predictable for heavy use of premium third-party models or production API workloads, where token spend and pay-as-you-go billing matter more than the headline subscription price.

Decision archive

Price history snapshots

Track how Leonardo AI pricing has moved over time, including plan lineup shifts, free access changes, and starting price updates.

1 archived snapshot
LatestFreemium · Hybrid

Last confirmed

April 13, 2026

Earliest archived snapshot.

View source page

Starting price

$12

Access model

Free plan available

Plan count

6

Billing unit

Hybrid

Free

free

Monthly: $0/mo + usage

Annual: Not listed

Usage: 150 fast tokens/day; 150 token bank

Essential

essential

Monthly: $12/mo + usage

Annual: Not listed

Usage: 8,500 fast tokens/mo; 25,500 token bank

Premium

premium

Monthly: $30/mo + usage

Annual: Not listed

Usage: 25,000 fast tokens/mo; 75,000 token bank; unlimited relaxed image generation on selected models

Ultimate

ultimate

Monthly: $60/mo + usage

Annual: Not listed

Usage: 60,000 fast tokens/mo; 180,000 token bank; unlimited relaxed image and video generation on selected models

Starter Team

starter-team

Monthly: $24/mo + usage

Annual: Not listed

Usage: 75,000 shared tokens; 25,000 fast tokens/seat; pricing page also shows $72/mo total

Growth Team

growth-team

Monthly: $48/mo + usage

Annual: Not listed

Usage: 180,000 shared tokens; 60,000 fast tokens/seat; pricing page also shows $144/mo total

Leonardo AI pricing FAQ

What is Leonardo AI best known for?

Leonardo AI is best known for combining AI image generation, editing, upscaling, short-form video creation, and model selection inside one creator-first workspace. It also offers a separate API with official Python and TypeScript SDKs.

Does Leonardo AI have a free plan?

Yes. When verified on April 13, 2026, Leonardo's Free plan included 150 fast tokens per day and a 150-token bank.

Does Leonardo AI offer an API?

Yes. Leonardo offers a separate image and video API with pay-as-you-go pricing, up to 10 concurrent generations on the self-serve option, and $5 in starting API credit for new API accounts.

Is Leonardo AI available on mobile?

Yes. Leonardo's official login flow states that the app is available on iOS and Android in addition to the web app.

Who should use Leonardo AI?

Leonardo AI is a strong fit for marketers, designers, concept artists, and small teams that want more control than basic chat-style image tools without stitching together separate image, editing, video, and API products.