Free
Free
Usage: 150 fast tokens/day; 150 token bank
- 150 fast tokens per day
- Public creations
- Basic quality settings
Leonardo AI uses hybrid pricing: a free tier, paid creator plans, seat-based team plans, and separate pay-as-you-go API billing.
Where most buyers should start
Start with Premium. It is the clearest baseline before you compare usage ceilings and higher-spend tiers.
Verified against Leonardo AI's official pricing pages on April 13, 2026.
Plan matrix
Compare entry price, billing cadence, and feature access before you commit to annual spend or a higher tier.
Plans listed
4
Benchmark plan
Premium
Free
Usage: 150 fast tokens/day; 150 token bank
$12/mo
Usage: 8,500 fast tokens/mo; 25,500 token bank
$30/mo
Usage: 25,000 fast tokens/mo; 75,000 token bank; unlimited relaxed image generation on selected models
$60/mo
Usage: 60,000 fast tokens/mo; 180,000 token bank; unlimited relaxed image and video generation on selected models
Free plan
Available
Trial
Flexible days
Billing unit
Hybrid
Last checked
April 13, 2026
Editorial pricing notes
Official plan caveats, contract details, and feature access notes that do not fit into the summary cards above.
When verified on April 13, 2026, Leonardo's pricing page displayed a yearly billing toggle with up to 20% off and listed four Solo plans, two Team plans, and separate API pricing. Leonardo is best understood as a hybrid pricing model because it mixes subscription plans, token allowances, seat-based team pricing, and usage-based API billing.
Option | Displayed price | Included usage | Best for |
|---|---|---|---|
Free | $0 | 150 fast tokens/day; 150 token bank | Casual testing |
Essential | $12/mo | 8,500 fast tokens/mo; 25,500 token bank | Hobbyists |
Premium | $30/mo | 25,000 fast tokens/mo; 75,000 token bank | Frequent creators |
Ultimate | $60/mo | 60,000 fast tokens/mo; 180,000 token bank | Professional creators |
The Free plan is enough to learn the product, but it limits privacy and capacity. Essential adds private generations, enhanced quality, 10 personal AI models, two simultaneous generations, and top-up tokens. Premium adds unlimited relaxed image generation on selected models. Ultimate is the first solo plan that adds unlimited relaxed video generation on selected models.
Team pricing is displayed per seat and as a total plan price. Starter showed $72 per month total and $24 per seat, while Growth showed $144 per month total and $48 per seat. The self-serve API is separate from creator subscriptions and starts with $5 in API credit, no commitments, automatic top-ups, and up to 10 concurrent generations.
Option | Displayed price | Included usage | Notes |
|---|---|---|---|
Starter Team | $72/mo total; $24/seat | 75,000 shared tokens; 25,000 fast tokens/seat | Unlimited relaxed image and video on selected models |
Growth Team | $144/mo total; $48/seat | 180,000 shared tokens; 60,000 fast tokens/seat | Adds team token training |
API Pay As You Go | Starts with $5 credit | Usage-based billing | Up to 10 concurrent generations; credit does not expire |
API Custom | Contact sales | Custom | Higher concurrency, discounts, dedicated support |
Leonardo's pricing is not unlimited across every model. The pricing page specifically says unlimited relaxed generation applies only to selected models, including Lucid Origin, Lucid Realism, Phoenix 1.0, Phoenix 0.9, Motion 1.0, Motion 2.0, and Motion 2.0 Fast. Many third-party models still use tokens every time, so the real cost depends on which models you choose.
Taxes are listed separately, and the verified page was showing the yearly billing view. An editor should confirm the current monthly-billed figures if ToolColumn wants both cadences displayed side by side.
Leonardo is competitively priced for creators who will use its broader workflow tools, especially Premium or Ultimate. It becomes less predictable for heavy use of premium third-party models or production API workloads, where token spend and pay-as-you-go billing matter more than the headline subscription price.
Decision archive
Track how Leonardo AI pricing has moved over time, including plan lineup shifts, free access changes, and starting price updates.
Starting price
$12
Access model
Free plan available
Plan count
6
Billing unit
Hybrid
Free
free
Monthly: $0/mo + usage
Annual: Not listed
Usage: 150 fast tokens/day; 150 token bank
Essential
essential
Monthly: $12/mo + usage
Annual: Not listed
Usage: 8,500 fast tokens/mo; 25,500 token bank
Premium
premium
Monthly: $30/mo + usage
Annual: Not listed
Usage: 25,000 fast tokens/mo; 75,000 token bank; unlimited relaxed image generation on selected models
Ultimate
ultimate
Monthly: $60/mo + usage
Annual: Not listed
Usage: 60,000 fast tokens/mo; 180,000 token bank; unlimited relaxed image and video generation on selected models
Starter Team
starter-team
Monthly: $24/mo + usage
Annual: Not listed
Usage: 75,000 shared tokens; 25,000 fast tokens/seat; pricing page also shows $72/mo total
Growth Team
growth-team
Monthly: $48/mo + usage
Annual: Not listed
Usage: 180,000 shared tokens; 60,000 fast tokens/seat; pricing page also shows $144/mo total
Leonardo AI is best known for combining AI image generation, editing, upscaling, short-form video creation, and model selection inside one creator-first workspace. It also offers a separate API with official Python and TypeScript SDKs.
Yes. When verified on April 13, 2026, Leonardo's Free plan included 150 fast tokens per day and a 150-token bank.
Yes. Leonardo offers a separate image and video API with pay-as-you-go pricing, up to 10 concurrent generations on the self-serve option, and $5 in starting API credit for new API accounts.
Yes. Leonardo's official login flow states that the app is available on iOS and Android in addition to the web app.
Leonardo AI is a strong fit for marketers, designers, concept artists, and small teams that want more control than basic chat-style image tools without stitching together separate image, editing, video, and API products.
Internal links
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