ToolColumnAI plans and limits, checked
murf-ai

AI Voice Generators

Murf AI Pricing, Plans and Limits

Business voiceover studio for teams creating narration, dubbing, and branded AI speech.

Free plan: 10 mins of voice generation.

Paid: Creator $29 a month (Creator $19 billed annually), plus usage. Teams from $99/mo + usage. API billed separately. Free trial.

Prices checked October 31, 2026 on murf.aiUSD as listedLatest pricing change October 18, 2026

Edited by Rick FinchHow we checkReport a price error

Check prices on murf.ai

Before you pay: The Studio Free Trial cannot export audio

ToolColumn's pick

Business

Marketing, training, product, and communications teams.

Business narration

Who each plan suits ↓

Picks are ToolColumn's judgment.

Murf AI plans and prices

Source: murf.ai · USD as listed

Free plans

Individual plans

Team plans

  • Business$99/mo + usage
    ToolColumn's pick

    Murf AI's “Most popular”

    $66/mo + usage billed annually · save $396 (33%)

    8 hrs/mo of voice generation

API plans

Enterprise plans

Savings are ToolColumn arithmetic from the prices above.

Ways to pay less

Annual billing can lower the monthly equivalent, but teams should compare the commitment against real voice generation volume, project count, editors, and review cadence.

How each route bills

  • Murf Studio subscription · App subscription · Primary · From $19/mo

    Self-serve Studio route for creators and business teams producing voiceovers in a browser workspace with voice generation time, projects, downloads, and commercial-rights boundaries by plan.

    Murf Studio subscription · Recommended · Bundled app · Included in subscription

    The default Studio route for creating, editing, timing, reviewing, and exporting business voiceovers in the browser.

    Best for: Teams producing marketing, training, product, presentation, or internal narration with human review.

    Boundary: Use this as the primary route unless automation, dubbing credits, or enterprise governance is already the buying driver.

  • Murf API pay-as-you-go · Direct API · Usage-based API

    Programmatic route for Falcon and Gen2 text-to-speech workflows, with free API trial, pay-as-you-go characters, Falcon minute pricing, API-key limits, and custom scale plans.

    Murf API · Direct API · Separate API meter

    Developer route for Falcon and Gen2 speech generation, streaming, WebSocket, and SDK workflows.

    Best for: Products, agents, automations, and backend voice generation owned by technical teams.

    Boundary: Budget by API usage, keys, rate limits, concurrency, and model choice rather than Studio voiceover production time.

  • Murf Business workspace · Team workspace · From $66/mo

    Business narration route for teams that need a business license, richer voice controls, PowerPoint integration, audio-to-text, Windows voice access, and higher included generation time.

    Business workspace · Team workspace · Shared subscription quota

    Team-oriented Studio route for business licensing, richer controls, integrations, and repeatable production workflows.

    Best for: Departments creating recurring narrated assets and needing clearer business-use boundaries.

    Boundary: Confirm editor needs, project limits, voice generation time, export requirements, and internal review ownership.

  • Murf Dub credits · App subscription · Usage-based from $0.25

    Localization route for dubbing video or audio with free-trial credits, pay-as-you-go credit purchases, auto-pay, and enterprise volume options for larger dubbing work.

    Murf Dub credits · Bundled app · Paid add-on

    Dubbing route for localizing audio or video into additional languages through free-trial credits, pay-as-you-go credits, or Enterprise.

    Best for: Teams testing translated video, audio localization, and multilingual content campaigns.

    Boundary: Treat Dub credits and quality-assured dubbing as localization spend, not ordinary Studio voice generation time.

  • Murf Enterprise · Enterprise sales · Custom

    Sales-led route for custom usage, security review, SSO, data and no-training commitments, quality-assured dubbing, support, invoicing, and high-volume capacity.

    Enterprise sales · Enterprise sales · Enterprise only

    Sales-led route for custom capacity, support, security review, data commitments, SSO, invoicing, and high-volume production.

    Best for: Organizations with procurement, compliance, support, localization, or high-concurrency voice requirements.

    Boundary: Use Enterprise when self-serve plan limits no longer answer security, capacity, governance, or support requirements.

API boundary: API work is a separate automation budget with characters, minutes, API keys, rate limits, and concurrency needs; do not treat it as ordinary Studio editing time.

Guides

Murf AI guides

All AI Voice Generators guides

Buyer guide

Murf AI: start on Business

Murf AI sells 9 plans: 2 free, 2 individual, 1 team, 2 API, 2 enterprise.

API automation

Developers and platform teams building voice-enabled products.

Skip if: Avoid if humans still need to edit every script and approve every export in Studio.

Business$99/mo + usage

ToolColumn's pick

Murf AI's “Most popular”

Skip if: Avoid if the main workload is automated API speech or dubbing credits rather than Studio production.

Includes: 96 hrs voice generation/year annually or 8 hrs/mo monthly; 500 projects; 1 editor

  • Business License — Included
  • Emphasis and variability controls — Included
  • Say It My Way — Included
  • PowerPoint integration — Included
  • Audio to Text — Included
  • Murf voices for Windows apps — Included
Check prices on murf.ai

Free TrialFree

Studio evaluation

First tests with short scripts and internal review.

Skip if: Avoid relying on it for public, commercial, or recurring deliverables.

Includes: 10 mins voice generation; 10 projects; 1 editor; no downloads or commercial rights

  • Business-plan feature trial without downloads — Included
  • Commercial rights — Not included

Murf Dub Free TrialFree

Includes: 100 dubbing credits (2 credits per minute per language); watermarked export; 2 projects at a time

Creator$29/mo + usage

Cheapest plan that holds up

Individual creators, solo marketers, and lightweight content production.

Skip if: Avoid if business licensing, richer controls, or a team review loop is already required.

Includes: 24 hrs voice generation/year billed annually; 100 projects; 1 editor

  • 200+ voices, styles and tonalities — Included
  • MultiNative voices — Included
  • Unlimited downloads — Included
  • Canva integration — Included
  • Commercial rights — Included

Murf Dub Pay-as-you-goContact for pricing

Includes: From $0.25 per credit (2 credits per minute per language); no watermark; 5 projects at a time

API Free TrialFrom $0

Includes: $10 free API credit; all API endpoints; 5 concurrent requests

Falcon APIUsage-based API

Includes: $0.01 per 1,000 characters for Falcon text to speech (under 100 ms to first audio)

EnterpriseContact for pricing

Enterprise scale

Large teams, regulated buyers, and high-volume localization or voice-agent programs.

Skip if: Avoid if the team has not validated a smaller Studio, API, or Dub workflow first.

Includes: Custom or unlimited usage, editors, projects, security, SSO, support, invoicing, and enterprise terms

  • SSO, PO and invoicing, security assessment — Included
  • AI Translation and custom pronunciation controls — Included
  • Customer Success Manager — Included
  • No training on enterprise data — Included

Murf Dub EnterpriseContact for pricing

Includes: Custom volume discounts, quality-assured dubbing, and sales-led localization terms

Notes

Pricing notes

Murf sells three products that never share an allowance: Studio hours for edited voiceovers, Murf Dub credits for translated video, and API usage billed per character. A Studio subscription includes no API usage, and Studio hours do not pay for dubbing, so price each workload on its own meter before choosing a plan.

Studio hours cost $8.25 to $14.50 each, depending on plan and billing

Studio plans meter rendered voice generation in hours. Monthly billing grants hours per month (2 on Creator, 8 on Business); annual billing states the allowance per year (24 and 96 hours). In ToolColumn's arithmetic, one hour of generation costs:

Plan

Billed monthly

Billed annually

Creator

$29 ÷ 2 hours = $14.50

$228 ÷ 24 hours = $9.50

Business

$99 ÷ 8 hours = $12.38

$792 ÷ 96 hours = $8.25

Business is cheaper per hour on either billing cycle, so a narrator who regularly needs more than Creator's 2 hours a month pays less per hour by moving up, and gets a business license, Say It My Way, slide integrations and transcription on top of Creator's commercial rights. Both self-serve plans include one editor; multiple editors come only with Enterprise.

Murf Dub costs from $0.50 per minute of video per language

Murf Dub charges 2 credits for each minute of video in each target language, and pay-as-you-go credits start at $0.25, so a minute dubbed into one language costs from $0.50. An illustrative 10-minute training video dubbed into three languages uses 60 credits, from $15. The free trial's 100 credits cover 50 minutes of single-language dubbing with a watermarked export; pay-as-you-go exports carry no watermark.

The API's $10 credit covers about a million Falcon characters

The API bills per 1,000 characters: $0.01 on Falcon, the low-latency model, and $0.03 on Gen2. In ToolColumn's arithmetic, the $10 free API credit covers about 1 million characters on Falcon or about 333,000 on Gen2. Speech to text costs $0.24 an hour, the voice changer $0.10 a minute and translation $0.02 per 1,000 characters.

Watchouts

What buyers often miss

  1. The Studio Free Trial cannot export audio

    Its 10 minutes of voice generation come with no downloads and no commercial rights, so it tests voices and timing but produces nothing you can publish.

  2. Routes bill different jobs

    Studio subscriptions, API usage, Dub credits, and Enterprise terms answer different workflows and should have separate owners.

Recent updates

Changelog snapshot

  • Feature

    Murf launched Speech to Text (Beta) in its API: real-time transcription over WebSocket for voice agents, IVR and call analytics in 12 languages (English (India) and 11 Indian languages) with automatic language detection, at $0.24 per hour billed per second.

    More

    The free tier allows 5 concurrent requests; pay as you go defaults to 20 and goes up to 150.

    Speech to Text (Beta) LaunchVerified

  • Pricing change

    Murf's Studio Creator plan now includes 24 hours of voice generation a year on annual billing, down from 48, at the same $19 a month ($228 a year).

    More

    Studio Business keeps 96 hours a year at $66 a month ($792 a year) and now allows 500 projects.

    Murf AI Pricing & Plans : TTS API, Voice Agents, Content Studio & DubVerified

Price history snapshots

How Murf AI pricing has moved over time: plan lineup shifts, free access changes and starting price updates.

4 archived snapshots

First archivedWhat changed
  1. LatestSource page

    5 plans had usage terms updated.

    From $19 · Free plan available · Freemium · Hybrid

    Show the 9 plans

    • Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 10 mins voice generation; 10 projects; 1 editor; no downloads or commercial rights

    • Creator

      Monthly: $29/mo + usage · Annual: $19/mo + usage ($228 billed yearly + usage)

      Usage: 24 hrs voice generation/year billed annually; 100 projects; 1 editor

    • Business

      Monthly: $99/mo + usage · Annual: $66/mo + usage ($792 billed yearly + usage)

      Usage: 96 hrs voice generation/year annually or 8 hrs/mo monthly; 500 projects; 1 editor

    • Enterprise

      Monthly: Not listed · Annual: Not listed

      Usage: Custom or unlimited usage, editors, projects, security, SSO, support, invoicing, and enterprise terms

    • API Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: $10 free API credit; all API endpoints; 5 concurrent requests

    • Falcon API

      Monthly: Not listed · Annual: Not listed

      Usage: $0.01 per 1,000 characters for Falcon text to speech (under 100 ms to first audio)

    • Murf Dub Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 100 dubbing credits (2 credits per minute per language); watermarked export; 2 projects at a time

    • Murf Dub Pay-as-you-go

      Monthly: Not listed · Annual: Not listed

      Usage: From $0.25 per credit (2 credits per minute per language); no watermark; 5 projects at a time

    • Murf Dub Enterprise

      Monthly: Not listed · Annual: Not listed

      Usage: Custom volume discounts, quality-assured dubbing, and sales-led localization terms

  2. Source page

    2 plans had usage terms updated.

    Show the 9 plans

    • Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 10 mins voice generation; 5 projects; 1 editor; no downloads or commercial rights

    • Creator

      Monthly: $29/mo + usage · Annual: $19/mo + usage ($228 billed yearly + usage)

      Usage: 24 hrs voice generation/year billed annually; 100 projects; 1 editor

    • Business

      Monthly: $99/mo + usage · Annual: $66/mo + usage ($792 billed yearly + usage)

      Usage: 96 hrs voice generation/year annually or 8 hrs/mo monthly; 500 projects; 1 editor

    • Enterprise

      Monthly: Not listed · Annual: Not listed

      Usage: Custom or unlimited usage, editors, projects, security, SSO, support, invoicing, and enterprise terms

    • API Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 100,000 characters; 1 API key; concurrency 5; 1,000 requests/min

    • Falcon API

      Monthly: Not listed · Annual: Not listed

      Usage: $0.01 per minute for Falcon TTS voice-agent generation

    • Murf Dub Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 200 dubbing credits; watermarked export; 1 project

    • Murf Dub Pay-as-you-go

      Monthly: Not listed · Annual: Not listed

      Usage: $1 per credit; $5 minimum purchase; up to 10,000 credits and 5 projects; auto-pay available

    • Murf Dub Enterprise

      Monthly: Not listed · Annual: Not listed

      Usage: Custom volume discounts, quality-assured dubbing, and sales-led localization terms

  3. Source page

    Pricing was reviewed with no headline change.

    Show the 9 plans

    • Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 10 mins voice generation; 5 projects; 1 editor; no downloads or commercial rights

    • Creator

      Monthly: $29/mo + usage · Annual: $19/mo + usage ($228 billed yearly + usage)

      Usage: 48 hrs voice generation/year annually or 4 hrs/mo monthly; 100 projects; 1 editor

    • Business

      Monthly: $99/mo + usage · Annual: $66/mo + usage ($792 billed yearly + usage)

      Usage: 96 hrs voice generation/year annually or 8 hrs/mo monthly; 50 projects; 1 editor

    • Enterprise

      Monthly: Not listed · Annual: Not listed

      Usage: Custom or unlimited usage, editors, projects, security, SSO, support, invoicing, and enterprise terms

    • API Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 100,000 characters; 1 API key; concurrency 5; 1,000 requests/min

    • Falcon API

      Monthly: Not listed · Annual: Not listed

      Usage: $0.01 per minute for Falcon TTS voice-agent generation

    • Murf Dub Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 200 dubbing credits; watermarked export; 1 project

    • Murf Dub Pay-as-you-go

      Monthly: Not listed · Annual: Not listed

      Usage: $1 per credit; $5 minimum purchase; up to 10,000 credits and 5 projects; auto-pay available

    • Murf Dub Enterprise

      Monthly: Not listed · Annual: Not listed

      Usage: Custom volume discounts, quality-assured dubbing, and sales-led localization terms

1 older snapshot
  1. Source page

    Earliest archived snapshot.

    From $19 · Free plan available · Freemium · Hybrid

    Show the 9 plans

    • Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 10 mins voice generation; 5 projects; 1 editor; no downloads or commercial rights

    • Creator

      Monthly: $29/mo + usage · Annual: $19/mo + usage ($228 billed yearly + usage)

      Usage: 48 hrs voice generation/year annually or 4 hrs/mo monthly; 100 projects; 1 editor

    • Business

      Monthly: $99/mo + usage · Annual: $66/mo + usage ($792 billed yearly + usage)

      Usage: 96 hrs voice generation/year annually or 8 hrs/mo monthly; 50 projects; 1 editor

    • Enterprise

      Monthly: Not listed · Annual: Not listed

      Usage: Custom or unlimited usage, editors, projects, security, SSO, support, invoicing, and enterprise terms

    • API Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 100,000 characters; 1 API key; concurrency 5; 1,000 requests/min

    • Falcon API

      Monthly: Not listed · Annual: Not listed

      Usage: $0.01 per minute for Falcon TTS voice-agent generation

    • Murf Dub Free Trial

      Monthly: $0/mo + usage · Annual: Not listed

      Usage: 200 dubbing credits; watermarked export; 1 project

    • Murf Dub Pay-as-you-go

      Monthly: Not listed · Annual: Not listed

      Usage: $1 per credit; $5 minimum purchase; up to 10,000 credits and 5 projects; auto-pay available

    • Murf Dub Enterprise

      Monthly: Not listed · Annual: Not listed

      Usage: Custom volume discounts, quality-assured dubbing, and sales-led localization terms

About Murf AI

Murf AI is a business voiceover platform for turning scripts, slides and videos into polished narration. Its Studio offers 200+ voices in 30+ languages and accents with pronunciation, emphasis, variability and pacing controls, plus Canva, PowerPoint and Google Slides integrations. Billed annually, Creator costs $19 a month ($228 a year) for 24 hours of voice generation a year with commercial rights; Business costs $66 a month ($792 a year) for 96 hours, a business license, Say It My Way, slide integrations and transcription. Enterprise adds unlimited generation, multiple editors, shared projects, SSO, AI translation and a no-training commitment. Developers get $10 of free API usage each month, then pay $0.01 per 1,000 characters for the low-latency Falcon model or $0.03 for studio-quality voices, and Murf Dub handles video localization. Murf lists HIPAA, GDPR, ISO 27001 and SOC 2 Type II compliance. It is best for training, marketing and product teams producing recurring narration. The caveats are single-editor self-serve plans and generation hours that count retakes.

Best for
  • Marketing and product teams creating polished voiceovers for videos, demos, ads, and explainers
  • Learning, training, and internal communications teams replacing recording workflows with repeatable narration
  • Localization teams testing AI dubbing before moving into larger enterprise-quality review workflows
  • Developers and platform teams prototyping voice agents or production TTS through Murf API routes
Input types
text, audio, video, file, url
Output types
audio, video, text, file
Supported platforms
Web
Delivery modes
Web app, API, SDK
Company
Murf Inc.
Headquarters
San Francisco, California, USA
Category
AI Voice Generators

FAQ

Common questions

How should teams budget Murf Dub?

Budget Murf Dub as localization spend. It uses credits and has its own free trial, pay-as-you-go, and enterprise options, so it should not be merged into ordinary Studio narration planning.

Does Murf AI have a free plan?

Murf offers a free trial-style Studio route with limited voice generation and no commercial rights, plus free trial routes for API and dubbing according to its official help-center pages.

Does Murf AI support API access?

Yes. Murf's API includes $10 of free usage every month, then pay-as-you-go pricing: $0.01 per 1,000 characters for the low-latency Falcon model and $0.03 for studio-quality voices, with 150+ voices in 35+ languages, SDKs, streaming and custom enterprise plans.

Can Murf AI output commercial voiceovers?

Murf terms state that Murf-created voices can be used for commercial purposes, subject to the terms and restrictions in the user agreement and the selected plan route.

Keep reading

Murf AI From $19/mo + usage billed annually · Free plan

Prices checked October 31, 2026

Check prices on murf.ai

Official sources

Editorial guidance grounded in official product sources.

Prices come from murf.ai's official pricing page; the date at the top of this page is the latest check. Plan details and limits are reviewed against official pages every month. Picks are ToolColumn's judgment.

Edited byRick Finch

Report a price error

Updated October 28, 2026

Full profile reviewed October 19, 2026

Reference links

Recently published