murf-ai

AI Voice Generators

Murf AI

Business voiceover studio for teams creating narration, dubbing, and branded AI speech.

Murf AI: Business voiceover studio for teams creating narration, dubbing, and branded AI speech. Pricing: From $19/mo + usage billed annually. Best for Marketing and product teams creating polished voiceovers for videos, demos, ads, and explainers and Learning, training, and internal communications teams replacing recording workflows with repeatable narration.

Murf Studio subscriptionPrimaryFrom $19/moMurf API pay-as-you-goUsage-based APIMurf Business workspaceFrom $66/mo
Free plan available
Free trial

Overview

Bottom line

Murf AI is a business voiceover platform for turning scripts, slides and videos into polished narration. Its Studio offers 200+ voices in 30+ languages and accents with pronunciation, emphasis, variability and pacing controls, plus Canva, PowerPoint and Google Slides integrations. Billed annually, Creator costs $19 a month ($228 a year) for 24 hours of voice generation a year with commercial rights; Business costs $66 a month ($792 a year) for 96 hours, a business license, Say It My Way, slide integrations and transcription. Enterprise adds unlimited generation, multiple editors, shared projects, SSO, AI translation and a no-training commitment. Developers get $10 of free API usage each month, then pay $0.01 per 1,000 characters for the low-latency Falcon model or $0.03 for studio-quality voices, and Murf Dub handles video localization. Murf lists HIPAA, GDPR, ISO 27001 and SOC 2 Type II compliance. It is best for training, marketing and product teams producing recurring narration. The caveats are single-editor self-serve plans and generation hours that count retakes.

Pricing

Pricing snapshot

Pricing routes

App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.

App subscriptionPrimary

Murf Studio subscription

From $19/mo

Self-serve Studio route for creators and business teams producing voiceovers in a browser workspace with voice generation time, projects, downloads, and commercial-rights boundaries by plan.

Direct API

Murf API pay-as-you-go

Usage-based API

Programmatic route for Falcon and Gen2 text-to-speech workflows, with free API trial, pay-as-you-go characters, Falcon minute pricing, API-key limits, and custom scale plans.

Team workspace

Murf Business workspace

From $66/mo

Business narration route for teams that need a business license, richer voice controls, PowerPoint integration, audio-to-text, Windows voice access, and higher included generation time.

App subscription

Murf Dub credits

Usage-based from $1

Localization route for dubbing video or audio with free-trial credits, pay-as-you-go credit purchases, auto-pay, and enterprise volume options for larger dubbing work.

Enterprise sales

Murf Enterprise

Custom

Sales-led route for custom usage, security review, SSO, data and no-training commitments, quality-assured dubbing, support, invoicing, and high-volume capacity.

API Free Trial

$0/mo + usage

Usage: 100,000 characters; 1 API key; concurrency 5; 1,000 requests/min

Free Trial

$0/mo + usage

Usage: 10 mins voice generation; 5 projects; 1 editor; no downloads or commercial rights

  • Business-plan feature trial without downloads — Included
  • Commercial rights — Not included

Murf Dub Free Trial

$0/mo + usage

Usage: 200 dubbing credits; watermarked export; 1 project

Creator

$29/mo + usage

Annual billing: $19/mo + usage ($228 billed yearly + usage)

Usage: 48 hrs voice generation/year annually or 4 hrs/mo monthly; 100 projects; 1 editor

  • 200+ voices, styles and tonalities — Included
  • MultiNative voices — Included
  • Unlimited downloads — Included
  • Canva integration — Included
  • Commercial rights — Included

Business

$99/mo + usage

Annual billing: $66/mo + usage ($792 billed yearly + usage)

Usage: 96 hrs voice generation/year annually or 8 hrs/mo monthly; 50 projects; 1 editor

Most popular
  • Business License — Included
  • Emphasis and variability controls — Included
  • Say It My Way — Included
  • PowerPoint integration — Included
  • Audio to Text — Included
  • Murf voices for Windows apps — Included

Enterprise

Custom quote or bundled pricing

Usage: Custom or unlimited usage, editors, projects, security, SSO, support, invoicing, and enterprise terms

  • SSO, PO and invoicing, security assessment — Included
  • AI Translation and custom pronunciation controls — Included
  • Customer Success Manager — Included
  • No training on enterprise data — Included

Falcon API

Usage-based API

Usage: $0.01 per minute for Falcon TTS voice-agent generation

Murf Dub Pay-as-you-go

Custom quote or bundled pricing

Usage: $1 per credit; $5 minimum purchase; up to 10,000 credits and 5 projects; auto-pay available

Murf Dub Enterprise

Custom quote or bundled pricing

Usage: Custom volume discounts, quality-assured dubbing, and sales-led localization terms

Capabilities

Input types

text, audio, video, file, url

Output types

audio, video, text, file

Supported platforms

Web

Delivery modes

Web app, API, SDK

Company context

Company

Murf Inc.

Founded

Not specified

Headquarters

San Francisco, California, USA

Category

AI Voice Generators

Evidence boundary

Official sources

Editorial guidance grounded in official product sources.

FAQ

Common questions

What is Murf AI best used for?

Murf AI is best used for business voiceovers, training videos, product demos, ads, presentations, and localized audio or video where a team wants editable AI narration rather than a recording session.

Does Murf AI have a free plan?

Murf offers a free trial-style Studio route with limited voice generation and no commercial rights, plus free trial routes for API and dubbing according to its official help-center pages.

Does Murf AI support API access?

Yes. Murf's API includes $10 of free usage every month, then pay-as-you-go pricing: $0.01 per 1,000 characters for the low-latency Falcon model and $0.03 for studio-quality voices, with 150+ voices in 35+ languages, SDKs, streaming and custom enterprise plans.

Can Murf AI create dubbed videos?

Yes. Murf Dub is positioned for video and audio localization, with free-trial credits, pay-as-you-go credits, enterprise options, and support for multilingual dubbing workflows.

Can Murf AI output commercial voiceovers?

Murf terms state that Murf-created voices can be used for commercial purposes, subject to the terms and restrictions in the user agreement and the selected plan route.

Decision rail

Keep the key facts, primary action, and section jumps visible while you evaluate the profile.

Visit Official Site

Last verified August 24, 2026

Pricing
From $19/mo + usage billed annually
Platforms
Web
Access
Web app, API, SDK
Best for
Marketing and product teams creating polished voiceovers for videos, demos, ads, and explainers and Learning, training, and internal communications teams replacing recording workflows with repeatable narration and Localization teams testing AI dubbing before moving into larger enterprise-quality review workflows and Developers and platform teams prototyping voice agents or production TTS through Murf API routes
Category
AI Voice Generators

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VSMurf AI vs LOVOMurf AI is the pick by default: LOVO went offline after Lovo Inc. filed for Chapter 7 in 2026 and can no longer be bought. Murf covers business narration well; former LOVO creators who need video assembly should also test Typecast.VSMurf AI vs WellSaidMurf AI is the better default for most business voiceover buyers because it combines faster self-serve Studio production, broad business creator workflows, API access, dubbing, and presentation integrations. WellSaid becomes the stronger pick when the buyer is governed by enterprise brand voice control, corporate training consistency, licensed voice sourcing, security review, and workspace administration.VSMurf AI vs SpeechifyMurf AI is the better default for buyers choosing a business voiceover platform because its Studio, Business, API, Dub, and Enterprise routes are organized around repeatable narration production for training videos, product demos, marketing content, and teams. Speechify remains the better route when the buyer mainly needs personal reading, accessibility, cross-device listening, document TTS, or straightforward developer TTS access.VSMurf AI vs ElevenLabsElevenLabs is the better default for most buyers because it combines stronger realism, broader AI audio coverage, voice cloning, dubbing, agents, and deeper API expansion paths. Murf AI remains the better choice when the organization is buying a focused business voiceover studio for training, marketing, product demos, presentations, and team-reviewed narration.

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