Murf Studio subscription
From $19/mo
Self-serve Studio route for creators and business teams producing voiceovers in a browser workspace with voice generation time, projects, downloads, and commercial-rights boundaries by plan.

AI Voice Generators
Business voiceover studio for teams creating narration, dubbing, and branded AI speech.
Murf AI: Business voiceover studio for teams creating narration, dubbing, and branded AI speech. Pricing: From $19/mo + usage billed annually. Best for Marketing and product teams creating polished voiceovers for videos, demos, ads, and explainers and Learning, training, and internal communications teams replacing recording workflows with repeatable narration.
Overview
Murf AI is a business voiceover platform for turning scripts, slides and videos into polished narration. Its Studio offers 200+ voices in 30+ languages and accents with pronunciation, emphasis, variability and pacing controls, plus Canva, PowerPoint and Google Slides integrations. Billed annually, Creator costs $19 a month ($228 a year) for 24 hours of voice generation a year with commercial rights; Business costs $66 a month ($792 a year) for 96 hours, a business license, Say It My Way, slide integrations and transcription. Enterprise adds unlimited generation, multiple editors, shared projects, SSO, AI translation and a no-training commitment. Developers get $10 of free API usage each month, then pay $0.01 per 1,000 characters for the low-latency Falcon model or $0.03 for studio-quality voices, and Murf Dub handles video localization. Murf lists HIPAA, GDPR, ISO 27001 and SOC 2 Type II compliance. It is best for training, marketing and product teams producing recurring narration. The caveats are single-editor self-serve plans and generation hours that count retakes.
Pricing
Pricing routes
App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.
From $19/mo
Self-serve Studio route for creators and business teams producing voiceovers in a browser workspace with voice generation time, projects, downloads, and commercial-rights boundaries by plan.
Usage-based API
Programmatic route for Falcon and Gen2 text-to-speech workflows, with free API trial, pay-as-you-go characters, Falcon minute pricing, API-key limits, and custom scale plans.
From $66/mo
Business narration route for teams that need a business license, richer voice controls, PowerPoint integration, audio-to-text, Windows voice access, and higher included generation time.
Usage-based from $1
Localization route for dubbing video or audio with free-trial credits, pay-as-you-go credit purchases, auto-pay, and enterprise volume options for larger dubbing work.
Custom
Sales-led route for custom usage, security review, SSO, data and no-training commitments, quality-assured dubbing, support, invoicing, and high-volume capacity.
$0/mo + usage
Usage: 100,000 characters; 1 API key; concurrency 5; 1,000 requests/min
$0/mo + usage
Usage: 10 mins voice generation; 5 projects; 1 editor; no downloads or commercial rights
$0/mo + usage
Usage: 200 dubbing credits; watermarked export; 1 project
$29/mo + usage
Annual billing: $19/mo + usage ($228 billed yearly + usage)
Usage: 48 hrs voice generation/year annually or 4 hrs/mo monthly; 100 projects; 1 editor
$99/mo + usage
Annual billing: $66/mo + usage ($792 billed yearly + usage)
Usage: 96 hrs voice generation/year annually or 8 hrs/mo monthly; 50 projects; 1 editor
Custom quote or bundled pricing
Usage: Custom or unlimited usage, editors, projects, security, SSO, support, invoicing, and enterprise terms
Usage-based API
Usage: $0.01 per minute for Falcon TTS voice-agent generation
Custom quote or bundled pricing
Usage: $1 per credit; $5 minimum purchase; up to 10,000 credits and 5 projects; auto-pay available
Custom quote or bundled pricing
Usage: Custom volume discounts, quality-assured dubbing, and sales-led localization terms
Input types
text, audio, video, file, url
Output types
audio, video, text, file
Supported platforms
Web
Delivery modes
Web app, API, SDK
Company
Murf Inc.
Founded
Not specified
Headquarters
San Francisco, California, USA
Category
AI Voice Generators
Evidence boundary
Editorial guidance grounded in official product sources.
FAQ
Murf AI is best used for business voiceovers, training videos, product demos, ads, presentations, and localized audio or video where a team wants editable AI narration rather than a recording session.
Murf offers a free trial-style Studio route with limited voice generation and no commercial rights, plus free trial routes for API and dubbing according to its official help-center pages.
Yes. Murf's API includes $10 of free usage every month, then pay-as-you-go pricing: $0.01 per 1,000 characters for the low-latency Falcon model and $0.03 for studio-quality voices, with 150+ voices in 35+ languages, SDKs, streaming and custom enterprise plans.
Yes. Murf Dub is positioned for video and audio localization, with free-trial credits, pay-as-you-go credits, enterprise options, and support for multilingual dubbing workflows.
Murf terms state that Murf-created voices can be used for commercial purposes, subject to the terms and restrictions in the user agreement and the selected plan route.
Decision rail
Keep the key facts, primary action, and section jumps visible while you evaluate the profile.
Last verified August 24, 2026
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