ElevenLabs sells one subscription with two meters. In the ElevenCreative app, text to speech uses one credit per character from the plan's monthly pool, so Starter's 30,000 credits come to about 30 minutes of speech. Through the API, the same plan is priced in US dollars at $0.08 per 1,000 characters on Eleven v4, v3 and v2 Multilingual and $0.04 on Eleven v4 Turbo, Flash, Turbo and v3 Conversational, and the ElevenAPI pricing page counts Starter's $6 as about 75,000 v4 characters. Decide which side of the account carries most of your volume before comparing plans.
ElevenLabs estimates about one minute of app text to speech per 1,000 credits. Credits are charged per generation request, so a line generated three times costs three times. ElevenLabs sometimes allows a limited number of free regenerations when the text and settings stay the same, and it caps the credits one request can use without publishing the cap.
Every app product draws on the same pool. Speech to text uses 330 credits a minute, Eleven Music 900 and automatic dubbing 2,000 a minute with a watermark or 3,000 without, so a minute of dubbing spends two to three times what a minute of speech does. Speech on Eleven v4, which every plan includes, carries no separate credit rate on the pricing page; ElevenLabs v4 vs v3 compares it with v3.
Take an illustrative workload: a weekly 10-minute narration is about 40 minutes a month, and one retake for every four lines brings it to about 50 minutes, or 50,000 credits. ElevenLabs' plan comparison prices an extra minute of app text to speech at about $0.20 on Starter and $0.18 on Creator. For new accounts that extra usage comes from prepaid top-ups, with a $5 minimum and a 12-month expiry, so the 50-minute month means buying at least $5 of top-up and carrying the remainder forward.
Speech per month | Starter ($6, about 30 min included) | Creator ($22, about 121 min included) |
|---|
50 min | $6 + 20 × $0.20 = $10.00 | $22.00 |
110 min | $6 + 80 × $0.20 = $22.00 | $22.00 |
150 min | $6 + 120 × $0.20 = $30.00 | $22 + 29 × $0.18 = $27.22 |
In ToolColumn's arithmetic, volume alone does not justify Creator below about 110 minutes a month. Uneven months shift the line, because unused paid credits roll over for up to two months, to a balance of three times the monthly quota, while downgrading or cancelling forfeits them at the end of the billing cycle.
Instant Voice Cloning already comes with Starter. Creator is the first plan with a Professional Voice Clone. ElevenLabs' voice cloning guide says an instant clone can work from less than two minutes of audio, while a professional clone fine-tunes the model on about 30 minutes of high-quality recording; both go through a voice verification step.
Pro ($99, 600,000 credits) is the first plan with WAV and 44.1 kHz PCM output, and it allows 10 concurrent requests against Creator's 5. By the same arithmetic, Pro costs less than Creator plus extra minutes only past about 550 minutes a month.
Scale is the first plan with more than one seat, so move up to it for seats and team collaboration rather than for volume.
Creator's $11 price covers the first month only. In ToolColumn's arithmetic, a year of Creator on monthly billing costs $253 ($11 plus eleven months at $22), $33 more than the yearly plan, which ElevenLabs lists at $18.33 a month.
The dollar rate is the same on every plan, so a higher plan includes more API usage rather than a lower rate. Beyond speech, Scribe v2 transcription costs $0.22 an hour and automatic dubbing $0.33 a minute with a watermark.
When the plan's usage runs out, new self-serve accounts continue on prepaid pay-as-you-go top-ups, which replaced overage billing for them. With automatic top-up off, requests pause when the balance reaches zero. ElevenLabs API pricing vs app plans works through when a bigger plan or top-ups cost less.
According to the ElevenLabs help center, every paid plan includes a commercial license, except for content from beta features. The license for audio made during a paid subscription remains after the subscription ends, so cancelling does not affect what you already published. Audio made before you subscribed, or after you return to Free, cannot be used commercially.