Ease of use
8.4
Onboarding, navigation, and day-to-day workflow friction.
AI Video Generators
Luma Dream Machine
AI video workspace for text, image, and video-to-video creation
Pricing: From $7.99/mo billed annually. Best for Creators who want text-to-video, image-to-video, and video-to-video in a polished browser workspace and Marketing teams producing quick concept clips, campaign variants, or visual treatments.
Tool score: 8.0 / 10
Dream Machine web subscriptionFrom $7.99/moDream Machine iOS subscriptionFrom $10.39/moCurrent Luma app and Agents plansFrom $25/mo
Free plan available
Free trial
Tool scorecard
How the tool scores
A standardized tool profile score across usability, pricing value, feature depth, and support quality.
Tool score
8.0
/ 10Value for money
7.6
How much practical capability the product delivers for the price.
Features
8.8
Breadth, polish, and depth across the core product surface.
Support
7.2
Docs, help channels, and how easily issues get resolved.
Overview
Bottom line
Luma Dream Machine is Luma AI's creative workspace for generating and editing short AI video from text prompts, images, and existing clips. It is best for creators, marketers, and small production teams that want a polished web or iOS surface around Luma's video models, including Ray3.14, plus selected third-party models available inside Luma's broader creative product environment.
The core caveat is that Luma is not one simple subscription ladder. Official sources separate Dream Machine web subscriptions, iOS subscriptions, top-up credits, Dream Machine API credits, and Luma Agents pricing, while commercial-use and watermark boundaries depend on the plan and route used at generation time. Buyers should start with the Dream Machine app route for hands-on creative iteration, move to API only when they need developer integration, and use Team or Enterprise routes when shared workspace, governance, higher capacity, or negotiated commercial terms matter.
Pricing
Pricing snapshot
Pricing routes
Use these route cards to separate app subscriptions, API meters, team workspaces, and enterprise purchasing without flattening them into a single plan table. Open the pricing page for detailed plan or API meter facts.
App subscriptionPrimary
Dream Machine web subscription
From $7.99/mo
The primary route for Dream Machine web users. Official Dream Machine support docs list Free, Lite, Plus, Unlimited, and Enterprise web plans with monthly credits, watermark and commercial-use boundaries, and top-up credit behavior.
App subscription
Dream Machine iOS subscription
From $10.39/mo
The iOS route uses App Store in-app subscriptions and Luma support docs list different iOS plan prices and credit allowances, so mobile pricing should be verified separately from web pricing.
App subscription
Current Luma app and Agents plans
From $25/mo
The current Luma pricing page shows Plus, Pro, Ultra, Team, and Enterprise routes for Luma and Luma Agents usage. Treat this as a separate Luma product route, not a replacement for every older Dream Machine web or iOS plan fact.
Direct API
Dream Machine API
Usage-based API
The developer API is a separate route for generating images and videos programmatically. Luma's docs state Dream Machine subscription credits do not transfer to the API.
Team workspace
Team workspace
Team pricing
Team is the route for shared workspaces, team organization, usage analytics, spend limits, and SSO when individual creator plans are not enough.
Enterprise sales
Enterprise sales
Custom
Enterprise is the sales-led route for custom commitments, training, custom fine-tuning, privacy or governance needs, and negotiated commercial terms.
Dream Machine Web Free
$0/mo
Usage: Limited monthly credits; draft resolution; non-commercial use only; watermarks
- Limited Dream Machine web access
- Commercial use
- Watermark-free output
Dream Machine Web Lite
$9.99/mo
Annual billing: $7.99/mo ($95.90 billed yearly)
Usage: 3,200 monthly credits; full Ray3 access; 4K with up-res; watermarks; non-commercial
- Full Ray3 access
- High priority processing
- Commercial use
- Watermark-free output
Dream Machine Web Plus
$29.99/mo
Annual billing: $23.99/mo ($287.99 billed yearly)
Usage: 10,000 monthly credits; full Ray3 access; 4K with up-res and HDR; commercial use; no watermarks
- Commercial use
- Watermark-free output
- HDR access
- API credits included
Dream Machine Web Unlimited
$94.99/mo
Annual billing: $75.99/mo ($911.90 billed yearly)
Usage: 10,000 monthly fast credits plus unlimited relaxed-mode credits
- Relaxed Mode after fast credits
- Commercial use
- Watermark-free output
Dream Machine Web Enterprise
Custom quote or bundled pricing
Usage: 20,000 monthly credits plus custom enterprise terms; not available on iOS
- No training input/output data
- Highest priority processing
- Custom pricing
Capabilities
Input types
text, image, video
Output types
video, image, audio
Supported platforms
Web, iOS
Delivery modes
Web app, Mobile app, API
Company context
Company
Luma AI, Inc.
Founded
Not specified
Headquarters
Not specified
Category
AI Video Generators
FAQ
Common questions
Does Luma Dream Machine support video-to-video?
Yes. Luma documents Modify Video and Ray3.14 video-to-video workflows, including support for transforming existing clips through prompt-driven changes.
Are Dream Machine credits and API credits the same?
No. Luma states that Dream Machine subscription credits do not transfer to the Dream Machine API, so app and API budgets should be planned separately.
Can Dream Machine outputs be used commercially?
Luma ties commercial-use rights to the subscription active when content is generated. Free and Lite outputs are described as non-commercial and watermarked, while Plus, Unlimited, and Enterprise routes carry commercial rights.
Recent updates
Changelog snapshot
feature
March 9, 2026Luma introduced Luma Agents as a separate creative-agent workspace, creating a distinct product and pricing boundary from older Dream Machine plan docs.
feature
September 18, 2025Ray3.14Luma published Ray3.14 guidance covering text-to-video, image-to-video, Modify Video, HDR limits, iOS availability, and web/API boundaries.
feature
June 4, 2025Luma documented Modify Video as available for paid Dream Machine subscriptions on web and iOS, adding an official video-to-video workflow boundary.
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Read profileDecision rail
Keep the key facts, primary action, and section jumps visible while you evaluate the profile.
Visit Official Site
Last verified May 14, 2026
- Pricing
- From $7.99/mo billed annually
- Platforms
- Web, iOS
- Access
- Web app, Mobile app, API
- Best for
- Creators who want text-to-video, image-to-video, and video-to-video in a polished browser workspace, Marketing teams producing quick concept clips, campaign variants, or visual treatments, Teams that may start in an app workflow and later evaluate API, Team, or Enterprise routes separately
- Category
- AI Video Generators
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Related pages
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Review: Luma Dream Machine ReviewLuma Dream Machine is a strong AI video workspace for text, image, and video-to-video generation, but buyers need to separate Dream Machine, API, iOS, and Luma Agents credits.Pricing: Luma Dream Machine Pricing: Plans, Credits and APILuma Dream Machine pricing has separate web, iOS, top-up, API, and Luma Agents boundaries, so buyers should verify the exact route before paying.
Reference page
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