AI Video Generators
AI video creation workspace with Ray 3, HDR rendering, camera motion controls, and API access.
Luma Dream Machine: AI video creation workspace with Ray 3, HDR rendering, camera motion controls, and API access. Pricing: From $7.99/mo billed annually. Best for Creators who want text-to-video, image-to-video, and video-to-video in a polished browser workspace and Marketing teams producing quick concept clips, campaign variants, or visual treatments.
Overview
Luma Dream Machine is Luma AI's generative video platform designed for transforming text prompts, reference images, and source video into cinematic motion clips. Powered by Luma's Ray 3 and Ray 3.14 model architecture, the workspace specializes in rapid concept iteration, high-dynamic-range rendering, and controllable camera motion including orbital pans, cranes, and zoom tracking. It serves visual creators, storyboard artists, creative agencies, and product marketers seeking swift pre-visualization and marketing video generation with consistent temporal motion and keyframe transitions.
The primary operating caveat centers on credit consumption and compute tier separation. Account tiers allocate monthly generation credits that deplete based on clip duration, resolution, and selected render speed, with additional usage requiring supplemental credit purchases. Relaxed queues permit ongoing exploration at slower generation speeds when priority pools are exhausted, while developer API integration operates under a separate metered infrastructure with independent billing. Teams should utilize the web workspace for visual storyboarding, evaluate camera controls on representative assets, and establish clear credit tracking before scaling production workflows.
Pricing
Pricing routes
App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.
From $7.99/mo
Luma support docs still list Dream Machine Free, Lite, Plus, Unlimited, and Enterprise web plans. The annual figures shown here are historical reference values: the Payments & Subscriptions guide gives conflicting 20% and 30% annual discounts. Confirm current plan availability and the annual total in your account checkout before buying.
From $10.39/mo
The iOS route uses App Store in-app subscriptions with different prices from web plans. The displayed annual-equivalent entry price is a historical reference, not a newly confirmed offer; verify current availability, annual billing and renewal terms in your App Store checkout.
From $25/mo
The current Luma pricing page shows Plus, Pro, Ultra, Team, and Enterprise routes for Luma and Luma Agents usage. Treat this as a separate Luma product route, not a replacement for every older Dream Machine web or iOS plan fact.
Usage-based API
The developer API is a separate route for generating images and videos programmatically. Luma's docs state Dream Machine subscription credits do not transfer to the API.
Team pricing
Team is the route for shared workspaces, team organization, usage analytics, spend limits, and SSO when individual creator plans are not enough.
Custom
Enterprise is the sales-led route for custom commitments, training, custom fine-tuning, privacy or governance needs, and negotiated commercial terms.
$0/mo
Usage: Limited monthly credits; draft resolution; non-commercial use only; watermarks
$9.99/mo
Annual billing: $7.99/mo ($95.90 billed yearly)
Usage: 3,200 monthly credits; full Ray3 access; 4K with up-res; watermarks; non-commercial
$29.99/mo
Annual billing: $23.99/mo ($287.99 billed yearly)
Usage: 10,000 monthly credits; full Ray3 access; 4K with up-res and HDR; commercial use; no watermarks
$94.99/mo
Annual billing: $75.99/mo ($911.90 billed yearly)
Usage: 10,000 monthly fast credits plus unlimited relaxed-mode credits
Custom quote or bundled pricing
Usage: 20,000 monthly credits plus custom enterprise terms; not available on iOS
Input types
text, image, video
Output types
video, image, audio
Supported platforms
Web, iOS
Delivery modes
Web app, Mobile app, API
Company
Luma AI, Inc.
Founded
Not specified
Headquarters
Not specified
Category
AI Video Generators
Evidence boundary
Editorial guidance grounded in official product sources.
FAQ
Yes. Luma documents Modify Video and Ray3.14 video-to-video workflows, including support for transforming existing clips through prompt-driven changes.
No. Luma states that Dream Machine subscription credits do not transfer to the Dream Machine API, so app and API budgets should be planned separately.
Luma ties commercial-use rights to the subscription active when content is generated. Free and Lite outputs are described as non-commercial and watermarked, while Plus, Unlimited, and Enterprise routes carry commercial rights.
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