AI Video Generators
AI video platform with Ray3.2 models, HDR and EXR output, Luma Agents, and a per-video API.
Free plan: Try Luma for free from lumalabs.ai; the pricing page does not list a free credit allowance.
Paid: Plus $30, Pro $90 and Ultra $300 a month (Plus $25, Pro $75 and Ultra $250 billed annually). API billed separately. Free trial.
Prices checked November 9, 2026 on lumalabs.aiUSD as listed
Before you pay: Resolution and HDR multiply cost
ToolColumn's pick
Plus
Solo creators and freelancers
Cheapest plan that holds up
Who each plan suits ↓Limits & credits
All AI Video Generators guidesSource: lumalabs.ai · USD as listed
| Plan | Monthly | Billed annually | What you get |
|---|---|---|---|
| Free plans | |||
| Free | Free | — | — |
| Individual plans | |||
| PlusToolColumn's pick | $30 | $25 | 10,000 credits |
| Pro | $90 | $75 | 40,000 credits |
| Ultra | $300 | $250 | 150,000 credits |
| Enterprise plans | |||
| Team and Enterprise | Contact for pricing | — | Shared team credits |
| Direct API | |||
| Luma API | Usage-based from $0.15 | The Ray3.2 API is billed per video with no commitment: a 5-second clip costs $0.15 at 540p, $0.30 at 720p and $1.20 at 1080p in SDR, with HDR at 2x and HDR plus EXR at 3x. API billing is separate from app subscriptions. | |
Free plans
Individual plans
Enterprise plans
Shared team credits
Direct API
The Ray3.2 API is billed per video with no commitment: a 5-second clip costs $0.15 at 540p, $0.30 at 720p and $1.20 at 1080p in SDR, with HDR at 2x and HDR plus EXR at 3x. API billing is separate from app subscriptions.
Savings are ToolColumn arithmetic from the prices above.
Yearly billing saves up to 20%: Plus drops from $30 to $25 a month, Pro from $90 to $75 and Ultra from $300 to $250.
Luma subscription · App subscription · Primary · From $25/mo
Luma sells Plus ($30/mo, or $25/mo billed yearly), Pro ($90, or $75 yearly) and Ultra ($300, or $250 yearly) with 10,000, 40,000 and 150,000 monthly credits covering Luma Ray and third-party image and video models.
Luma app plans (Plus, Pro, Ultra) · Recommended · Bundled app · Included in subscription
The main creator route: Plus, Pro and Ultra include 10,000, 40,000 and 150,000 monthly credits for Luma Ray and third-party image and video models in the Luma app.
Best for: Creators and teams generating video manually in the Luma app
Boundary: Credits are spent per generation at model-specific rates; app credits do not fund Luma API usage.
Luma API · Direct API · Usage-based from $0.15
The Ray3.2 API is billed per video with no commitment: a 5-second clip costs $0.15 at 540p, $0.30 at 720p and $1.20 at 1080p in SDR, with HDR at 2x and HDR plus EXR at 3x. API billing is separate from app subscriptions.
Luma API · Direct API · Separate API meter
Per-video API pricing for Ray3.2: a 5-second clip costs $0.15 at 540p, $0.30 at 720p and $1.20 at 1080p, with HDR at 2x and HDR plus EXR at 3x.
Best for: Engineering teams and product builders
Boundary: Billed separately from app plans; the Scale tier adds dedicated capacity, an SLA and a no-training guarantee.
Team workspace · Team workspace · Team pricing
Team is the route for shared workspaces, team organization, usage analytics, spend limits, and SSO when individual creator plans are not enough.
Team and Enterprise · Team workspace · Enterprise only
Organization routes for shared workspaces, usage governance, SSO, support, custom fine-tuning, and negotiated terms.
Best for: Agencies, creative organizations, and procurement-led buyers
Boundary: Use this path when standard individual plans do not cover governance, data, support, or collaboration requirements.
Enterprise sales · Enterprise sales · Custom
Enterprise is the sales-led route for custom commitments, training, custom fine-tuning, privacy or governance needs, and negotiated commercial terms.
API boundary: The Luma API is billed per video, separately from Plus, Pro and Ultra credits; budget app and API usage as separate lines.
Guides
Buyer guide
Luma Dream Machine sells 5 plans: 1 free, 3 individual, 1 enterprise.
Skip if: The core need is developer API integration rather than app-based creation
Includes: 10,000 credits/mo; Luma and third-party image and video models; guest collaborator edit access; commercial use
Exploration, learning, and internal quality checks
Skip if: You need commercial output or a predictable monthly allowance
Includes: Try Luma for free from lumalabs.ai; the pricing page does not list a free credit allowance
Agencies, content teams and studios
Skip if: You have not yet measured monthly credit use
Includes: 40,000 credits/mo; everything in Plus; 4x Luma Agents usage
Includes: 150,000 credits/mo; everything in Pro; 15x Luma Agents usage
Teams, agencies, and larger organizations
Skip if: One individual creator is still validating the workflow
Includes: Sales-led: team management, shared team credits, usage analytics and SSO; Enterprise adds commitments, training and custom fine-tuning
Notes
Every Luma plan spends one credit wallet on Luma's own Ray video models, its Uni image model and third-party models such as Kling 3.0 and Veo 3.1, each at its own rate, so a plan's credit count means little until you pick a model and a resolution. Plus's 10,000 credits make about 25 five-second Ray3.2 clips at 1080p, roughly two minutes of video, or 500 five-second drafts; how many attempts each approved shot takes, more than the plan price, decides when Pro is worth it.
Luma prices each generation in credits, and the cost depends on model, resolution, duration and output format. The rates below come from the cost tables on Luma's pricing page.
Model and setting | Credit cost | Plus (10,000 credits) buys about | Pro (40,000 credits) buys about |
|---|---|---|---|
Ray3.2, 1080p, 5 seconds, SDR | 400 credits | 25 clips (125 seconds) | 100 clips (500 seconds) |
Ray3.2, 720p, 5 seconds, SDR | 100 credits | 100 clips | 400 clips |
Ray3.2, draft, 5 seconds | 20 credits | 500 clips | 2,000 clips |
Ray3.14, 1080p | 80 credits per second | 125 seconds | 500 seconds |
Ray3.14, draft | 4 credits per second | 2,500 seconds | 10,000 seconds |
Kling 3.0, 1080p with audio | 49 credits per second | 204 seconds | 816 seconds |
Veo 3.1, 1080p with audio | 140 credits per second | 71 seconds | 285 seconds |
Three rules change the math. Ten-second Ray3.2 clips cost three times the five-second price, not twice. HDR output costs twice the SDR price, and HDR with EXR export costs three times as much. And third-party models spend the same credits at very different rates: a second of Veo 3.1 with audio costs almost three times as much as a second of Kling 3.0 with audio.
The practical pattern is to explore in draft or 720p, where Plus stretches to hundreds of clips, and render only approved shots at 1080p or in HDR.
On Plus, 10,000 credits for $30 works out to $0.003 per credit, or $0.0025 on yearly billing. A five-second Ray3.2 clip at 1080p (400 credits) therefore costs about $1.20 on monthly Plus and $1.00 on yearly Plus. A five-second Kling 3.0 clip with audio at 1080p (245 credits) costs about $0.74 on monthly Plus.
Retries are the hidden multiplier. If your team needs four attempts to approve one 1080p Ray3.2 shot, the true cost is 1,600 credits, and Plus covers only six approved shots a month. Measure attempts per accepted clip during your first month before deciding whether Pro's larger pool is worth $90.
The API's Build tier has no minimum commitment, with rate limits and no latency SLA; the Scale tier adds dedicated capacity, an SLA, moderation, prompt enhancement and a no-training guarantee, starting at a minimum of four capacity units.
Ray3.2 API task | 540p | 720p | 1080p |
|---|---|---|---|
Text- or image-to-video, 5 seconds | $0.15 | $0.30 | $1.20 |
Text- or image-to-video, 10 seconds | $0.45 | $0.90 | $3.60 |
Video-to-video, 5 seconds | $0.72 | $1.44 | $2.16 |
Video-to-video, 10 seconds | $1.08 | $2.16 | $4.32 |
Reframe, per second | $0.06 | $0.12 | $0.36 |
Prices are for SDR output; HDR is twice the SDR price and HDR with EXR is three times. The API also exposes Multi-Keyframe control with up to 16 keyframes in one clip and video-to-video up to 20 seconds. A five-second 1080p Ray3.2 clip costs the same $1.20 through the API as it does on monthly Plus, so the API is not a discount route; it is the route for automation.
Content teams and agencies. Pro gives four times Plus's credits for three times the price and raises Luma Agents usage, which matters if you use agents to plan and run multi-step creative work. If several people need shared credits, analytics and SSO, ask Luma about the Team plan instead of buying separate Pro seats.
Studios with heavy volume. Ultra's 150,000 credits cost $0.002 per credit on monthly billing and about $0.0017 on yearly billing, the lowest self-serve rate. It only pays off if the team really consumes that volume every month.
Watchouts
A five-second 1080p Ray3.2 clip costs 400 credits versus 20 for a draft, and HDR doubles the price.
App plans use monthly credits while the Luma API is billed per video, so the two budgets do not mix.
Third-party models spend credits at very different rates: at 1080p with audio, Veo 3.1 costs 140 credits per second and Kling 3.0 costs 49.
Older guides list Dream Machine Lite, Plus and Unlimited; Luma's pricing page now shows only Plus, Pro, Ultra, Team and Enterprise.
How Luma Dream Machine pricing has moved over time: plan lineup shifts, free access changes and starting price updates.
3 archived snapshots
Starting price moved up $17.01.
From $25 · Free plan available · Freemium · Flat monthly
Free
Monthly: $0/mo · Annual: Not listed
Usage: Try Luma for free from lumalabs.ai; the pricing page does not list a free credit allowance
Plus
Monthly: $30/mo · Annual: $25/mo ($300 billed yearly)
Usage: 10,000 credits/mo; Luma and third-party image and video models; guest collaborator edit access; commercial use
Pro
Monthly: $90/mo · Annual: $75/mo ($900 billed yearly)
Usage: 40,000 credits/mo; everything in Plus; 4x Luma Agents usage
Ultra
Monthly: $300/mo · Annual: $250/mo ($3,000 billed yearly)
Usage: 150,000 credits/mo; everything in Pro; 15x Luma Agents usage
Team and Enterprise
Monthly: Not listed · Annual: Not listed
Usage: Sales-led: team management, shared team credits, usage analytics and SSO; Enterprise adds commitments, training and custom fine-tuning
Pricing was reviewed with no headline change.
Dream Machine Web Free
Monthly: $0/mo · Annual: Not listed
Usage: Limited monthly credits; draft resolution; non-commercial use only; watermarks
Dream Machine Web Lite
Monthly: $9.99/mo · Annual: $7.99/mo ($95.90 billed yearly)
Usage: 3,200 monthly credits; full Ray3 access; 4K with up-res; watermarks; non-commercial
Dream Machine Web Plus
Monthly: $29.99/mo · Annual: $23.99/mo ($287.99 billed yearly)
Usage: 10,000 monthly credits; full Ray3 access; 4K with up-res and HDR; commercial use; no watermarks
Dream Machine Web Unlimited
Monthly: $94.99/mo · Annual: $75.99/mo ($911.90 billed yearly)
Usage: 10,000 monthly fast credits plus unlimited relaxed-mode credits
Dream Machine Web Enterprise
Monthly: Not listed · Annual: Not listed
Usage: 20,000 monthly credits plus custom enterprise terms; not available on iOS
Earliest archived snapshot.
From $7.99 · Free plan available · Freemium · Flat monthly
Dream Machine Web Free
Monthly: $0/mo · Annual: Not listed
Usage: Limited monthly credits; draft resolution; non-commercial use only; watermarks
Dream Machine Web Lite
Monthly: $9.99/mo · Annual: $7.99/mo ($95.90 billed yearly)
Usage: 3,200 monthly credits; full Ray3 access; 4K with up-res; watermarks; non-commercial
Dream Machine Web Plus
Monthly: $29.99/mo · Annual: $23.99/mo ($287.99 billed yearly)
Usage: 10,000 monthly credits; full Ray3 access; 4K with up-res and HDR; commercial use; no watermarks
Dream Machine Web Unlimited
Monthly: $94.99/mo · Annual: $75.99/mo ($911.90 billed yearly)
Usage: 10,000 monthly fast credits plus unlimited relaxed-mode credits
Dream Machine Web Enterprise
Monthly: Not listed · Annual: Not listed
Usage: 20,000 monthly credits plus custom enterprise terms; not available on iOS
AI Video Generators
| Product | Free tier | Cheapest paid plan | Top plan | Last checked |
|---|---|---|---|---|
| Runway | Free | $15 | $95 | Prices checked |
| Kling AI | Free | $8.80 | $544.99 | Prices checked |
| Descript | Free | $24 | $35 | Prices checked |
| OpusClip | Free | $15 | Same as cheapest | Prices checked |
| Vidu | Free | $10 | $115 | Prices checked |
| HeyGen | Free | $29 | $49 | Prices checked |
Luma is Luma AI's generative video and image platform for turning text prompts, reference images and source footage into cinematic clips. Its current flagship video model is Ray3.2, with the faster and cheaper Ray3.14 alongside it, and the app also includes third-party models such as Kling 3.0, Veo 3.1 and Seedance plus Luma's own Uni image model. Ray3.2 supports HDR and 16-bit EXR output for compositing, and the API adds keyframe control with up to 16 keyframes per clip. It suits creators, agencies and post-production teams that want cinematic control and professional output formats.
The main caveat is budgeting. Luma's Plus, Pro and Ultra plans include 10,000 to 150,000 monthly credits, and credit use varies widely by model, resolution, duration and HDR: a five-second 1080p Ray3.2 clip costs 20 times a draft clip. The Luma API is billed per video in a separate budget, and Luma's API documentation now describes the Dream Machine video API as a legacy route.
FAQ
No. App plans use monthly credits, while the Luma API is billed per video, so the two need separate budgets.
Luma's pricing page no longer lists the Dream Machine Web Lite, Plus and Unlimited plans; it shows Plus, Pro and Ultra, with Team and Enterprise through sales.
About 25 five-second Ray3.2 clips at 1080p, since each costs 400 credits, or about 500 five-second draft clips at 20 credits each.
When generation must run inside a product or automated pipeline. A five-second 1080p Ray3.2 clip costs $1.20 through the API, the same as on monthly Plus.
Yes. Luma's Ray3.2 and Ray3.14 models support video-to-video. Through the Ray3.2 API, source videos can run up to 30 seconds and video-to-video outputs are 10, 15 or 20 seconds long.
Luma's pricing page lists commercial use on the Plus plan, and Pro and Ultra include everything in Plus. Check Luma's terms for your account before using outputs in paid campaigns.
Luma Dream Machine From $25/mo billed annually · Free plan
Prices checked November 9, 2026
Editorial guidance grounded in official product sources.
Prices come from lumalabs.ai's official pricing page; the date at the top of this page is the latest check. Plan details and limits are reviewed against official pages every month. Picks are ToolColumn's judgment.
Edited byRick Finch
Reference links
