AI Video Generators
AI video workspace for text, image, and video-to-video creation
Pricing: From $7.99/mo billed annually. Best for Creators who want text-to-video, image-to-video, and video-to-video in a polished browser workspace and Marketing teams producing quick concept clips, campaign variants, or visual treatments.
Overview
Luma Dream Machine is Luma AI's creative workspace for generating and editing short AI video from text prompts, images, and existing clips. It is best for creators, marketers, and small production teams that want a polished web or iOS surface around Luma's video models, including Ray3.14, plus selected third-party models available inside Luma's broader creative product environment.
The core caveat is that Luma is not one simple subscription ladder. Official sources separate Dream Machine web subscriptions, iOS subscriptions, top-up credits, Dream Machine API credits, and Luma Agents pricing, while commercial-use and watermark boundaries depend on the plan and route used at generation time. Buyers should start with the Dream Machine app route for hands-on creative iteration, move to API only when they need developer integration, and use Team or Enterprise routes when shared workspace, governance, higher capacity, or negotiated commercial terms matter.
Pricing
Pricing routes
App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.
From $7.99/mo
The primary route for Dream Machine web users. Official Dream Machine support docs list Free, Lite, Plus, Unlimited, and Enterprise web plans with monthly credits, watermark and commercial-use boundaries, and top-up credit behavior.
From $10.39/mo
The iOS route uses App Store in-app subscriptions and Luma support docs list different iOS plan prices and credit allowances, so mobile pricing should be verified separately from web pricing.
From $25/mo
The current Luma pricing page shows Plus, Pro, Ultra, Team, and Enterprise routes for Luma and Luma Agents usage. Treat this as a separate Luma product route, not a replacement for every older Dream Machine web or iOS plan fact.
Usage-based API
The developer API is a separate route for generating images and videos programmatically. Luma's docs state Dream Machine subscription credits do not transfer to the API.
Team pricing
Team is the route for shared workspaces, team organization, usage analytics, spend limits, and SSO when individual creator plans are not enough.
Custom
Enterprise is the sales-led route for custom commitments, training, custom fine-tuning, privacy or governance needs, and negotiated commercial terms.
$0/mo
Usage: Limited monthly credits; draft resolution; non-commercial use only; watermarks
$9.99/mo
Annual billing: $7.99/mo ($95.90 billed yearly)
Usage: 3,200 monthly credits; full Ray3 access; 4K with up-res; watermarks; non-commercial
$29.99/mo
Annual billing: $23.99/mo ($287.99 billed yearly)
Usage: 10,000 monthly credits; full Ray3 access; 4K with up-res and HDR; commercial use; no watermarks
$94.99/mo
Annual billing: $75.99/mo ($911.90 billed yearly)
Usage: 10,000 monthly fast credits plus unlimited relaxed-mode credits
Custom quote or bundled pricing
Usage: 20,000 monthly credits plus custom enterprise terms; not available on iOS
Input types
text, image, video
Output types
video, image, audio
Supported platforms
Web, iOS
Delivery modes
Web app, Mobile app, API
Company
Luma AI, Inc.
Founded
Not specified
Headquarters
Not specified
Category
AI Video Generators
Evidence boundary
Editorial guidance grounded in official product sources.
FAQ
Yes. Luma documents Modify Video and Ray3.14 video-to-video workflows, including support for transforming existing clips through prompt-driven changes.
No. Luma states that Dream Machine subscription credits do not transfer to the Dream Machine API, so app and API budgets should be planned separately.
Luma ties commercial-use rights to the subscription active when content is generated. Free and Lite outputs are described as non-commercial and watermarked, while Plus, Unlimited, and Enterprise routes carry commercial rights.
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