App subscriptionPrimary
Vidu web app subscription
From $8/mo
Self-serve creator access through the Vidu web app, with free entry and paid Standard, Premium, and Ultimate subscription tiers shown by the official pricing route.
AI Video Generators
Vidu
AI video generator for cinematic camera motion, reference keyframes, and character consistency.
Vidu: AI video generator for cinematic camera motion, reference keyframes, and character consistency. Pricing: From $8/mo billed annually. Best for Short cinematic clips from prompts, images, or reference frames and Creators testing social ads, storyboards, product scenes, and visual concepts.
Vidu web app subscriptionPrimaryFrom $8/moVidu API creditsUsage-based API
Free plan available
Overview
Bottom line
Vidu is an AI video generator developed by ShengShu Technology that transforms text prompts, reference images, and dual start-and-end keyframes into high-motion cinematic video clips. Powered by universal visual diffusion transformer architecture, it excels at dynamic camera pans, anime aesthetic rendering, and character-consistent visual storytelling for social marketers, visual artists, and creative agencies producing fast concepts without complex 3D staging.
The critical caveat is that Vidu enforces strict separation between consumer web subscriptions and developer API infrastructure. Free accounts are limited to watermarked, non-commercial four-second generations, while commercial licensing requires at least a Standard plan ($9.99 monthly) with 1080p exports and character reference tools. Web subscription credits do not roll over into Vidu Developer API endpoints, which bill programmatically per generated video second. Purchase a web plan for creative iteration and storyboard testing; provision dedicated API credits only when automating batch video pipelines inside custom software.
Pricing
Pricing snapshot
Pricing routes
App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.
Direct API
Vidu API credits
Usage-based API
Programmatic generation through the Vidu API, priced in credits with costs affected by model, duration, resolution, and mode.
Free
$0/mo
Usage: Free access; Vidu pages advertise 40 free credits/month
Standard
$10/mo
Annual billing: $8/mo ($96 billed yearly)
Usage: 800 credits/mo
Premium
$35/mo
Annual billing: $28/mo ($336 billed yearly)
Usage: 4,000 credits/mo
Ultimate
$99/mo
Annual billing: $79/mo ($948 billed yearly)
Usage: 8,000 credits/mo; off-peak eligibility should be verified in checkout
API credits
Usage-based API
Usage: $0.005 per credit; video costs vary by model, duration, resolution, and mode
Capabilities
Input types
text, image
Output types
video
Supported platforms
Web
Delivery modes
Web app, API, Developer console
Company context
Company
ShengShu Technology
Founded
Not specified
Headquarters
Beijing, China
Category
AI Video Generators
Evidence boundary
Official sources
Editorial guidance grounded in official product sources.
FAQ
Common questions
What is Vidu best used for?
Vidu is best used for short cinematic video generation from text prompts, images, visual references, or start and end frames.
Does Vidu offer an API?
Yes. Vidu documents API workflows for text-to-video, image-to-video, reference-to-video, and start-end-to-video generation.
How is Vidu API usage priced?
Vidu API usage is priced through credits, with video cost affected by model, duration, resolution, and generation mode.
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Read profileDecision rail
Keep the key facts, primary action, and section jumps visible while you evaluate the profile.
Visit Official Site
Last verified August 24, 2026
- Pricing
- From $8/mo billed annually
- Platforms
- Web
- Access
- Web app, API, Developer console
- Best for
- Short cinematic clips from prompts, images, or reference frames and Creators testing social ads, storyboards, product scenes, and visual concepts and Developers embedding video generation through a documented API
- Category
- AI Video Generators
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Related pages
Open related pages for pricing, reviews, and adjacent coverage.
Review: Vidu Review: Cinematic AI Video, API Credits and Buyer FitVidu is a strong cinematic AI video generator for creators and developers who need flexible prompt, image, reference, start-end, and API workflows, with pricing clarity as the main caveat.Pricing: Vidu Pricing: Web Plans, API Credits and Upgrade TriggersComprehensive Vidu AI pricing breakdown: compare Standard ($9.99/mo), Pro ($29.99/mo), and Master ($99.99/mo) subscriptions, credit burn rates for 4s/8s clips, start-end keyframe controls, commercial licensing, and API costs.Alternatives: Best Vidu Alternatives: Kling AI, Runway, Hailuo AI, Luma, Pika and Krea AIVidu Q3 leads on reference consistency and off-peak batch pricing. Compare Kling for audio, Runway for editing, Hailuo for 2K, Luma for HDR, and Pika or Krea for fast creation.
Head-to-head
Open direct comparison pages involving this tool.
VSVidu vs Hailuo AIHailuo AI is the slight default for most non-Runway video-model buyers because its creator app, mobile route, MiniMax API pay-as-you-go pricing, prepaid video packages, and model-specific unit deductions create a fuller path from testing to volume use. Vidu is the better pick when official evidence around Reference to Video, Q3 native audio, Q1/Q3 API rows, off-peak credits, and longer Q3 duration choices maps more directly to the buyer job.VSVidu vs Kling AIThe right default is conditional: Vidu leads when reference consistency, API pricing, off-peak credits, Q1 fallback rows, and 1-16 second Q3 options drive the route. Kling AI leads when native audio, 15-second multi-shot storyboarding, element consistency, and credit-per-second scene budgeting define the creative brief.
Same category
Nearby tools in the same lane.
ToolKling AIKuaishou's AI video studio with Kling 3.0 native audio, multi-shot storyboards, 4K and an API.ToolRunwayAI video generation and editing studio for production teams.ToolHailuo AIMiniMax's AI video and image app built on MiniMax H3, with credit plans and a separate MiniMax API.ToolLuma Dream MachineAI video platform with Ray3.2 models, HDR and EXR output, Luma Agents, and a per-video API.
Reference links