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hailuo-ai

AI Video Generators

Hailuo AI

MiniMax video generator for expressive text-to-video, image-to-video, and API workflows.

Hailuo AI: MiniMax video generator for expressive text-to-video, image-to-video, and API workflows. Pricing: From $6.99/mo billed annually. Best for Creators who need text-to-video and image-to-video clips with strong motion, facial expression, anime or stylized looks, and fast iteration and Marketing and ecommerce teams turning product references, campaign concepts, or short ad ideas into 6-10 second generated video drafts.

Tool score: 8.0 / 10
Hailuo web and mobile subscriptionFrom $6.99/moMiniMax API pay as you goUsage-based from $0.10MiniMax API video packagesUsage-based from $1,000
Free plan available
3-day trial

Tool scorecard

How the tool scores

A standardized tool profile score across usability, pricing value, feature depth, and support quality.

Tool score

8.0

/ 10

Ease of use

8.2

Onboarding, navigation, and day-to-day workflow friction.

Value for money

8.0

How much practical capability the product delivers for the price.

Features

8.8

Breadth, polish, and depth across the core product surface.

Support

6.7

Docs, help channels, and how easily issues get resolved.

Overview

Bottom line

Hailuo AI is MiniMax's creator-facing video generation workspace and model route for turning prompts, reference images, and richer project inputs into short AI videos. The current Hailuo family centers on Hailuo 2.3, 2.3-Fast, and Hailuo 02 across the Hailuo web app, mobile apps, and MiniMax Open Platform API. It is best for creators, marketers, ecommerce teams, and developers who care about expressive motion, facial detail, anime or stylized scenes, product movement, and fast image-to-video iteration.

The core caveat is that Hailuo has two different spending lanes. Consumer subscriptions use monthly credits, optional purchased credits, watermark rules, and app queues, while MiniMax API use is priced through pay-as-you-go video rates or prepaid video packages. Start in the web or mobile app when a human is prompting and reviewing clips, use the API when generation must be embedded in a product workflow, and verify the exact model, duration, resolution, credit expiry, and refund behavior before scaling production.

Pricing

Pricing snapshot

Pricing routes

Use these route cards to separate app subscriptions, API meters, team workspaces, and enterprise purchasing without flattening them into a single plan table. Open the pricing page for detailed plan or API meter facts.

App subscriptionPrimary

Hailuo web and mobile subscription

From $6.99/mo

Primary creator route for using Hailuo through the web or mobile app with monthly membership credits, watermark rules, queue priority, optional purchased credits, and Hailuo model access controlled by the selected plan.

Direct API

MiniMax API pay as you go

Usage-based from $0.10

Programmatic route for Hailuo video generation through standard MiniMax Open Platform API keys, billed by the selected model, duration, and resolution rather than by Hailuo app subscription credits.

Direct API

MiniMax API video packages

Usage-based from $1,000

Prepaid API route for higher-volume video generation packages that support all video models, include fixed one-month unit pools, and publish model-specific unit deductions.

Enterprise sales

MiniMax team or enterprise API access

Custom

Sales or account-led route for custom API volume, shared credit needs, unlimited RPM/TPM, priority model updates, and stronger security or stability commitments.

Free

$0/mo

Usage: Basic access; watermarked downloads; lower queue priority

Standard

$14.99/mo

Annual billing: $6.99/mo ($83.88 billed yearly)

Usage: 1,000 credits/mo; queue priority; watermark-free downloads

Pro

$54.99/mo

Annual billing: $23.99/mo ($287.88 billed yearly)

Usage: 4,500 credits/mo; queue priority; watermark-free downloads

Most popular

Master

$119.99/mo

Annual billing: $53.99/mo ($647.88 billed yearly)

Usage: 10,000 monthly membership credits in service terms; current pricing copy may show 10,500

Ultra

$124.99/mo

Usage: 12,000 credits/mo for Hailuo02 plus legacy Unlimited Plan benefits

Max

$199.99/mo

Usage: 20,000 credits/mo plus Hailuo01/02 Relax Mode after credits

API Video Package Standard

$1,000/mo

Usage: 3,760 video units; valid 1 month; RPM 20

API Video Package Pro

$2,500/mo

Usage: 9,920 video units; valid 1 month; RPM 30

API Video Package Scale

$4,500/mo

Usage: 18,900 video units; valid 1 month; RPM 40

API Video Package Business

$6,000/mo

Usage: 26,780 video units; valid 1 month; RPM 50

Purchased credits

Custom quote or bundled pricing

Usage: $1 per credit pack (70 credits); validity extends to Dec 31 of the second calendar year after purchase

API Video Package Custom

Custom quote or bundled pricing

Usage: Custom units, unlimited RPM/TPM, priority model updates, security and stability guarantees

Capabilities

Input types

text, image, video, audio, file

Output types

video, image, file

Supported platforms

Web, iOS, Android

Delivery modes

Web app, Mobile app, API, Developer console

Company context

Company

MiniMax

Founded

2022

Headquarters

Not specified

Category

AI Video Generators

FAQ

Common questions

What is Hailuo AI best known for?

Hailuo AI is best known for AI video generation, especially text-to-video, image-to-video, Hailuo 2.3 and 2.3-Fast model routes, and Hailuo 02 workflows such as first and last frame generation.

Does Hailuo 2.3 support text-to-video and image-to-video?

Yes. Hailuo 2.3 supports both text-to-video and image-to-video. Hailuo 2.3-Fast is positioned for faster, lower-cost image-to-video iteration.

Does Hailuo support start and end frame generation?

MiniMax documents first and last frame generation for the MiniMax-Hailuo-02 API model. Hailuo 2.3 official product copy says the 2.3 series does not currently support first-and-last frame generation.

How are failed or safety-reviewed generations billed?

Hailuo subscription terms say credits are automatically refunded when video generation fails or when content does not pass the review process. MiniMax video package docs similarly say failed generations or security-review videos do not deduct units.

Does Hailuo AI have an API route?

Yes. MiniMax documents Hailuo video generation through the Open Platform API with text-to-video, image-to-video, first-and-last-frame, subject-reference, pay-as-you-go, and video package pricing routes.

Recent updates

Changelog snapshot

feature

October 28, 2025Hailuo Media Agent

MiniMax said Hailuo Video Agent evolved into Media Agent, supporting multimodal creation flows that can automatically match models or let professional creators upload images, videos, and audio for step-by-step creation.

feature

October 28, 2025MiniMax Hailuo 2.3 / 2.3-Fast

MiniMax introduced Hailuo 2.3 and 2.3-Fast with improved motion, stylization, facial micro-expressions, object motion response, lower-cost fast generation, and worldwide rollout across Hailuo AI, mobile apps, and the Open Platform API.

feature

June 18, 2025MiniMax Hailuo 02

MiniMax announced Hailuo 02 with native 1080p output, stronger instruction following, extreme physics handling, 6-10 second clip options, and rollout across Hailuo web, mobile, and API routes.

Decision rail

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Visit Official Site

Last verified May 23, 2026

Pricing
From $6.99/mo billed annually
Platforms
Web, iOS, Android
Access
Web app, Mobile app, API, Developer console
Best for
Creators who need text-to-video and image-to-video clips with strong motion, facial expression, anime or stylized looks, and fast iteration and Marketing and ecommerce teams turning product references, campaign concepts, or short ad ideas into 6-10 second generated video drafts and Developers that want MiniMax Hailuo video generation through pay-as-you-go API pricing or prepaid video packages
Category
AI Video Generators

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Related pages

Open related pages for pricing, reviews, and adjacent coverage.

Review: Hailuo AI Review: Hailuo 2.3, Hailuo 02, Credits and API FitHailuo AI scores well for Hailuo 2.3 motion quality, image-to-video speed, app and API routes, and transparent credit math, with credit expiry and model-specific workflow limits as the main caveats.Pricing: Hailuo AI Pricing: Subscription Credits, API Rates and Video PackagesHailuo AI pricing splits into app subscriptions with monthly credits, purchased credits, MiniMax API pay-as-you-go rates, and prepaid video packages with model-specific unit deductions.Alternatives: Best Hailuo AI Alternatives: Runway, Kling AI, Vidu, Luma, Pika and Google FlowHailuo AI alternatives split by real switching reason: Runway for production workspaces, Kling for native-audio creator work, Vidu for another image-to-video style, Luma for model preference, Pika for social effects, and Google Flow for Google-native workflows.

Head-to-head

Open direct comparison pages involving this tool.

VSHailuo AI vs RunwayRunway is the better default for most cinematic video generation buyers because it combines a production workspace, current Runway video models, Aleph 2.0/Edit Studio editing, Act-Two performance capture, subscription credits, enterprise paths, and a separate API route. Hailuo AI is the better first trial when the buyer specifically needs MiniMax video models, first-and-last-frame control, subject-reference workflows, or API planning around model-specific package deductions.

Reference page

Standalone reference page and update history for this tool.

UpdatesHailuo AI changelogRecent product updates, fixes, and feature releases.

Same category

Nearby tools in the same lane.

ToolRunwayAI video generation and editing studio for production teams.ToolKling AIAI video studio for 15-second storyboards, native audio, and consistent characters.ToolViduCinematic AI video generation for text, image, reference, and start-end workflows.ToolLuma Dream MachineAI video workspace for text, image, and video-to-video creation

Reference links

Official site Opens in a new tab.Pricing page Opens in a new tab.Documentation Opens in a new tab.External changelog Opens in a new tab.