AI Video Generators
MiniMax video generator for expressive text-to-video, image-to-video, and API workflows.
Hailuo AI: MiniMax video generator for expressive text-to-video, image-to-video, and API workflows. Pricing: From $6.99/mo billed annually. Best for Creators who need text-to-video and image-to-video clips with strong motion, facial expression, anime or stylized looks, and fast iteration and Marketing and ecommerce teams turning product references, campaign concepts, or short ad ideas into 6-10 second generated video drafts.
Overview
Hailuo AI is MiniMax's creator-facing video generation workspace and model route for turning prompts, reference images, and richer project inputs into short AI videos. The current Hailuo family centers on Hailuo 2.3, 2.3-Fast, and Hailuo 02 across the Hailuo web app, mobile apps, and MiniMax Open Platform API. It is best for creators, marketers, ecommerce teams, and developers who care about expressive motion, facial detail, anime or stylized scenes, product movement, and fast image-to-video iteration.
The core caveat is that Hailuo has two different spending lanes. Consumer subscriptions use monthly credits, optional purchased credits, watermark rules, and app queues, while MiniMax API use is priced through pay-as-you-go video rates or prepaid video packages. Start in the web or mobile app when a human is prompting and reviewing clips, use the API when generation must be embedded in a product workflow, and verify the exact model, duration, resolution, credit expiry, and refund behavior before scaling production.
Pricing
Pricing routes
App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.
From $6.99/mo
Primary creator route for using Hailuo through the web or mobile app with monthly membership credits, watermark rules, queue priority, optional purchased credits, and Hailuo model access controlled by the selected plan.
Usage-based from $0.10
Programmatic route for Hailuo video generation through standard MiniMax Open Platform API keys, billed by the selected model, duration, and resolution rather than by Hailuo app subscription credits.
Usage-based from $1,000
Prepaid API route for higher-volume video generation packages that support all video models, include fixed one-month unit pools, and publish model-specific unit deductions.
Custom
Sales or account-led route for custom API volume, shared credit needs, unlimited RPM/TPM, priority model updates, and stronger security or stability commitments.
$0/mo
Usage: Basic access; watermarked downloads; lower queue priority
$14.99/mo
Annual billing: $6.99/mo ($83.88 billed yearly)
Usage: 1,000 credits/mo; queue priority; watermark-free downloads
$54.99/mo
Annual billing: $23.99/mo ($287.88 billed yearly)
Usage: 4,500 credits/mo; queue priority; watermark-free downloads
$119.99/mo
Annual billing: $53.99/mo ($647.88 billed yearly)
Usage: 10,000 monthly membership credits in service terms; current pricing copy may show 10,500
$124.99/mo
Usage: 12,000 credits/mo for Hailuo02 plus legacy Unlimited Plan benefits
$199.99/mo
Usage: 20,000 credits/mo plus Hailuo01/02 Relax Mode after credits
$1,000/mo
Usage: 3,760 video units; valid 1 month; RPM 20
$2,500/mo
Usage: 9,920 video units; valid 1 month; RPM 30
$4,500/mo
Usage: 18,900 video units; valid 1 month; RPM 40
$6,000/mo
Usage: 26,780 video units; valid 1 month; RPM 50
Custom quote or bundled pricing
Usage: $1 per credit pack (70 credits); validity extends to Dec 31 of the second calendar year after purchase
Custom quote or bundled pricing
Usage: Custom units, unlimited RPM/TPM, priority model updates, security and stability guarantees
Input types
text, image, video, audio, file
Output types
video, image, file
Supported platforms
Web, iOS, Android
Delivery modes
Web app, Mobile app, API, Developer console
Company
MiniMax
Founded
2022
Headquarters
Not specified
Category
AI Video Generators
Evidence boundary
Editorial guidance grounded in official product sources.
FAQ
Hailuo AI is best known for AI video generation, especially text-to-video, image-to-video, Hailuo 2.3 and 2.3-Fast model routes, and Hailuo 02 workflows such as first and last frame generation.
Yes. Hailuo 2.3 supports both text-to-video and image-to-video. Hailuo 2.3-Fast is positioned for faster, lower-cost image-to-video iteration.
MiniMax documents first and last frame generation for the MiniMax-Hailuo-02 API model. Hailuo 2.3 official product copy says the 2.3 series does not currently support first-and-last frame generation.
Hailuo subscription terms say credits are automatically refunded when video generation fails or when content does not pass the review process. MiniMax video package docs similarly say failed generations or security-review videos do not deduct units.
Yes. MiniMax documents Hailuo video generation through the Open Platform API with text-to-video, image-to-video, first-and-last-frame, subject-reference, pay-as-you-go, and video package pricing routes.
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