Recommended baseline
Pro
This is ToolColumn's recommended starting tier for this plan comparison.
Pricing
Hailuo AI Pricing: Subscription Credits, API Rates and Video Packages
Hailuo AI pricing covers Standard to Max memberships with 1,000 to 27,000 credits for MiniMax H3 video, discounted monthly and yearly prices, and separate MiniMax API rates.
AI Video Generators
Buyer guide
Where to start before you compare plans
Compare entry cost, billing terms, and included usage to find the best starting tier for your purchase.
Real entry point
Standard
This is the first practical paid tier after entry-level limits are taken into account.
Annual billing
Yearly billing is currently the cheapest route: Standard $8.40, Pro $30.40, Master $71.20 and Max $184 a month, versus current monthly prices of $10.50, $38, $89 and $216.
API boundary
MiniMax API pay-as-you-go rates, prepaid credits, and video packages are separate developer budgets. Do not assume Hailuo app subscription credits cover API generation.
Tracks
Which plan fits whom
Free
Free testerFree
Use the one-time free trial credits to test Hailuo models, prompts and output before paying.
Best for: First evaluation and casual trials
Avoid if: You need watermark-free commercial output or predictable monthly volume.
Standard
Entry creator$14.99/mo · annual $8.40/mo
Standard's 1,000 monthly credits cover about 84 seconds of MiniMax H3 2K video, enough for a handful of finished short clips.
Best for: Occasional short clips and early recurring use
Avoid if: Your accepted clips require frequent retries or higher-resolution testing.
Pro
Recurring creator$54.99/mo · annual $30.40/mo
Pro's 4,500 credits cover about 375 seconds of MiniMax H3 2K video and add unlimited 1K image generation.
Best for: Active creators and small campaign workflows
Avoid if: The team has not measured how many attempts produce one accepted clip.
Max
Heavy producer$216/mo · annual $184/mo
Use high-credit routes only when smaller plans are consistently exhausted by accepted work and the renewal terms are clear.
Best for: Large batches, agencies, and production sprints
Avoid if: Unused credits are likely to expire before the next billing cycle.
API Video Package Standard
API builderFrom $1,000
Use MiniMax pay-as-you-go ($0.08/s for H3 at 768P, $0.13/s at 2K) or video packages when generation must run in software.
Best for: Developers and product teams
Avoid if: A human can complete the same work inside the Hailuo app.
Access paths
Subscription, API, and workspace routes
Each access path shows who owns the bill and whether access is bundled, separately metered, sold as an add-on, or handled through sales.
Bundled appIncluded in subscriptionRecommended route
Hailuo app subscription credits
Default creator route for web and mobile use, with monthly membership credits, queue priority, watermark rules, and paid-plan commercial-use terms.
Best for: Creators testing and publishing Hailuo clips directly in the app
Boundary: Best for human-led generation; verify live checkout terms before relying on public plan copy.
Bundled appPaid add-on
Purchased Hailuo credits
Top-up route for app users who need more credits outside the monthly membership allowance.
Best for: Occasional bursts that do not justify a higher recurring plan
Boundary: Purchased credits have a longer but still finite validity window and should not be confused with monthly membership credits.
Direct APISeparate API meter
MiniMax API pay as you go
Developer route using MiniMax Open Platform API keys and model-specific video prices.
Best for: Programmatic generation, prototypes, and products with variable usage
Boundary: Keep this budget separate from Hailuo app credits and confirm the API model before shipping.
Direct APISeparate API meter
MiniMax API video packages
Prepaid one-month developer packages from $1,000 (3,760 video points) for Hailuo video models; MiniMax H3 is not supported by packages yet.
Best for: Higher-volume batch generation where usage can consume the package before expiry
Boundary: Unused package quantity resets at expiry; use pay-as-you-go for MiniMax H3.
Enterprise salesEnterprise only
Custom MiniMax API access
Custom route for larger API commitments, higher rate limits, priority model updates, and stronger security or stability requirements.
Best for: Organizations that outgrow self-serve app or API assumptions
Boundary: Use this route when procurement, governance, or volume terms matter more than the lowest visible price.
Plan matrix
Pricing breakdown
Compare entry price, billing cadence, and feature access before you commit to annual spend or a higher tier.
Plans listed
11
Benchmark plan
Pro
Free track
Free plans
1 plan
Free
FreeFree
Usage: One-time free trial credits; Hailuo models only
Individual track
Individual plans
5 plans
Standard
Individual$14.99/mo
Annual billing: $8.40/mo ($100.80 billed yearly)
Usage: 1,000 credits/mo (about 84 s of MiniMax H3 2K video); watermark-free; Veo 3.1 access; currently $10.50/mo on monthly billing
Pro
Individual$54.99/mo
Annual billing: $30.40/mo ($364.80 billed yearly)
Usage: 4,500 credits/mo (about 375 s of MiniMax H3 2K); unlimited 1K Nano Banana and Seedream images; currently $38/mo on monthly billing
Master
Individual$119.99/mo
Annual billing: $71.20/mo ($854.40 billed yearly)
Usage: 10,500 credits/mo (about 875 s of MiniMax H3 2K); unlimited 2K images; currently $89/mo on monthly billing
Max
Individual$216/mo
Annual billing: $184/mo ($2,208 billed yearly)
Usage: 27,000 credits/mo (about 2,250 s of MiniMax H3 2K); unlimited Hailuo 2.0/2.3 generations; unlimited 4K images
Purchased credits
IndividualContact for pricing
Usage: $1 per credit pack (70 credits); validity extends to Dec 31 of the second calendar year after purchase
API track
API plans
4 plans
API Video Package Standard
APIFrom $1,000
Usage: 3,760 video units; valid 1 month; RPM 20
API Video Package Pro
APIFrom $2,500
Usage: 9,920 video units; valid 1 month; RPM 30
API Video Package Scale
APIFrom $4,500
Usage: 18,900 video units; valid 1 month; RPM 40
API Video Package Business
APIFrom $6,000
Usage: 26,780 video units; valid 1 month; RPM 50
Enterprise track
Enterprise plans
1 plan
API Video Package Custom
EnterpriseContact for pricing
Usage: Custom units, unlimited RPM/TPM, priority model updates, security and stability guarantees
Free plan
Available
Trial
3 days
Billing unit
Flat monthly
Pricing checked
Not recorded
Watchouts
What buyers often miss
These are the boundary conditions and purchase traps worth checking before you optimize for the lowest headline number.
Membership credits expire
Monthly subscription credits do not roll over, so plan value depends on predictable recurring generation.
Purchased credits have a separate clock
Top-up credits last longer than membership credits but still expire under the terms.
API units can reset
MiniMax video package units are one-month resources and remaining quantity resets at expiry.
Model choice changes spend
MiniMax H3 at 2K costs about $0.081 per second on yearly Pro but $0.047 at 768p, and third-party models spend credits at their own rates.
Editorial pricing notes
Pricing notes
Plan caveats, contract terms, and feature-access limits that can change what you actually pay.
Quick answer
Hailuo AI is MiniMax's creator app for video and image generation, and it is sold in two separate ways. Creators buy a Hailuo membership (Standard, Pro, Master or Max) with a monthly credit allowance that covers MiniMax's new H3 video models, older Hailuo models and several third-party video and image models. Developers buy MiniMax API access instead, either pay-as-you-go per second of video or through prepaid video packages.
Start with Standard if you want watermark-free MiniMax H3 video for occasional projects. Choose Pro when Hailuo becomes a weekly production tool or when you also want unlimited 1K image generation. Master and Max only make sense once you are consistently exhausting a smaller plan. Use the MiniMax API when generation must run inside software.
All prices were checked on Hailuo's subscription page and MiniMax's API pricing pages on September 28, 2026. Hailuo is currently showing discounted monthly prices, and older guides describe earlier plans such as Ultra and Unlimited that are no longer listed.
Hailuo memberships compared
Plan | Monthly billing (list, current offer) | Yearly billing | Monthly credits | About how much MiniMax H3 2K video |
|---|---|---|---|---|
Free | $0 | $0 | One-time trial credits | Hailuo models only |
Standard | $14.99, currently $10.50 | $8.40/month ($100.80/year) | 1,000 | About 84 seconds |
Pro | $54.99, currently $38.00 | $30.40/month ($364.80/year) | 4,500 | About 375 seconds |
Master | $119.99, currently $89.00 | $71.20/month ($854.40/year) | 10,500 | About 875 seconds |
Max | $216/month | $184/month ($2,208/year) | 27,000 | About 2,250 seconds |
Paid plans remove watermarks and include access to third-party video models such as Veo 3.1. Pro and above add unlimited image generation on several models (1K on Pro, 2K on Master, 4K on Max, for Nano Banana Pro and Nano Banana 2), and Max adds unlimited Hailuo 2.0 and 2.3 video generations. Pro and above can also run two tasks at a time instead of one.
What a second of video costs
Hailuo's plan cards convert each plan into an effective price per second of MiniMax H3 video. On yearly billing:
Model and resolution | Standard | Pro and Master | Max |
|---|---|---|---|
MiniMax H3, 2K | $0.101/s | $0.081/s | $0.081/s |
MiniMax H3, 768p | $0.059/s | $0.047/s | $0.047/s |
MiniMax H3 Max, 768p | $0.059/s | $0.047/s | $0.047/s |
MiniMax H3 Max, 480p | $0.034/s | $0.027/s | $0.027/s |
On monthly billing at the current offer prices, the same seconds cost more; for example, H3 2K is about $0.126 per second on Standard and $0.102 on Pro. MiniMax H3 generates clips of 4 to 15 seconds at 768p or 2K, and H3 Max generates 5 to 15 seconds at 480p or 768p, so a 10-second 2K clip on yearly Pro costs roughly $0.81 in credits before retries.
MiniMax API pricing
Developers access the same models through the MiniMax Open Platform, which is billed separately from Hailuo memberships.
API route | Price |
|---|---|
MiniMax H3, 768P | $0.08 per second |
MiniMax H3, 2K | $0.13 per second |
MiniMax H3 Max, 480P | $0.05 per second |
MiniMax H3 Max, 768P | $0.08 per second |
Reference images for H3 | First 5 free, then $0.04 each |
Video packages | $1,000 to $6,000 per month for 3,760 to 26,780 video points |
A 10-second H3 2K clip costs $1.30 on pay-as-you-go, compared with roughly $0.81 in Pro credits, so the app is cheaper per second for human-led work. The API is the right choice when you need automation, not a lower price.
MiniMax's prepaid video packages (Standard $1,000, Pro $2,500, Scale $4,500, Business $6,000, plus custom plans) are valid for one month, and unused points reset at expiry. MiniMax notes that packages currently cover Hailuo video models but not MiniMax H3, so H3 API usage runs on pay-as-you-go or a custom plan. Failed generations and videos that trigger security review do not deduct package points.
Which plan fits which buyer
Casual users. The Free plan's one-time trial credits are enough to test Hailuo models, but not to budget around.
Solo creators. Standard on yearly billing costs $8.40 a month for about 84 seconds of H3 2K video, or around 143 seconds at 768p. That is enough for a handful of finished short clips each month.
Weekly producers and small teams. Pro gives 4.5 times the credits for roughly 3.6 times the price and adds unlimited 1K images, which is useful if your workflow starts from generated stills.
Studios. On yearly billing, Master and Max cost the same per second of H3 video as Pro, so their value is mainly volume, higher-resolution unlimited images and, on Max, unlimited Hailuo 2.0 and 2.3 generations.
Developers. Budget MiniMax API spend separately, and use pay-as-you-go for H3 until packages support it.
Budget watchouts
- Monthly prices are promotional. The discounted monthly prices can change; yearly billing is currently the cheapest route.
- Credits are not one flat unit. Resolution, duration and model choice change how far a plan goes.
- App credits do not fund the API. Hailuo memberships and MiniMax API balances are separate.
- Older guides are out of date. Earlier plan names, credit amounts and Hailuo 2.3-based cost tables no longer match the current subscription page.
Decision archive
Price history snapshots
Track how Hailuo AI pricing has moved over time, including plan lineup shifts, free access changes, and starting price updates.
3 archived snapshots
LatestFreemium · Flat monthly
First archived
August 24, 2026
Starting price moved up $1.41.
View source pageStarting price
$8.40
Access model
Free plan available
Plan count
11
Billing unit
Flat monthly
Free
free
Monthly: $0/mo
Annual: Not listed
Usage: One-time free trial credits; Hailuo models only
Standard
standard
Monthly: $14.99/mo
Annual: $8.40/mo ($100.80 billed yearly)
Usage: 1,000 credits/mo (about 84 s of MiniMax H3 2K video); watermark-free; Veo 3.1 access; currently $10.50/mo on monthly billing
Pro
pro
Monthly: $54.99/mo
Annual: $30.40/mo ($364.80 billed yearly)
Usage: 4,500 credits/mo (about 375 s of MiniMax H3 2K); unlimited 1K Nano Banana and Seedream images; currently $38/mo on monthly billing
Master
master
Monthly: $119.99/mo
Annual: $71.20/mo ($854.40 billed yearly)
Usage: 10,500 credits/mo (about 875 s of MiniMax H3 2K); unlimited 2K images; currently $89/mo on monthly billing
Max
max
Monthly: $216/mo
Annual: $184/mo ($2,208 billed yearly)
Usage: 27,000 credits/mo (about 2,250 s of MiniMax H3 2K); unlimited Hailuo 2.0/2.3 generations; unlimited 4K images
Purchased credits
purchased-credits
Monthly: Not listed
Annual: Not listed
Usage: $1 per credit pack (70 credits); validity extends to Dec 31 of the second calendar year after purchase
API Video Package Standard
api-video-standard
Monthly: $1,000/mo
Annual: Not listed
Usage: 3,760 video units; valid 1 month; RPM 20
API Video Package Pro
api-video-pro
Monthly: $2,500/mo
Annual: Not listed
Usage: 9,920 video units; valid 1 month; RPM 30
API Video Package Scale
api-video-scale
Monthly: $4,500/mo
Annual: Not listed
Usage: 18,900 video units; valid 1 month; RPM 40
API Video Package Business
api-video-business
Monthly: $6,000/mo
Annual: Not listed
Usage: 26,780 video units; valid 1 month; RPM 50
API Video Package Custom
api-video-custom
Monthly: Not listed
Annual: Not listed
Usage: Custom units, unlimited RPM/TPM, priority model updates, security and stability guarantees
Freemium · Flat monthly
First archived
July 18, 2026
Pricing was reviewed with no headline change.
View source pageStarting price
$6.99
Access model
Free plan available
Plan count
12
Billing unit
Flat monthly
Free
free
Monthly: $0/mo
Annual: Not listed
Usage: Basic access; watermarked downloads; lower queue priority
Standard
standard
Monthly: $14.99/mo
Annual: $6.99/mo ($83.88 billed yearly)
Usage: 1,000 credits/mo; queue priority; watermark-free downloads
Pro
pro
Monthly: $54.99/mo
Annual: $23.99/mo ($287.88 billed yearly)
Usage: 4,500 credits/mo; queue priority; watermark-free downloads
Master
master
Monthly: $119.99/mo
Annual: $53.99/mo ($647.88 billed yearly)
Usage: 10,000 monthly membership credits in service terms; current pricing copy may show 10,500
Ultra
ultra
Monthly: $124.99/mo
Annual: Not listed
Usage: 12,000 credits/mo for Hailuo02 plus legacy Unlimited Plan benefits
Max
max
Monthly: $199.99/mo
Annual: Not listed
Usage: 20,000 credits/mo plus Hailuo01/02 Relax Mode after credits
Purchased credits
purchased-credits
Monthly: Not listed
Annual: Not listed
Usage: $1 per credit pack (70 credits); validity extends to Dec 31 of the second calendar year after purchase
API Video Package Standard
api-video-standard
Monthly: $1,000/mo
Annual: Not listed
Usage: 3,760 video units; valid 1 month; RPM 20
API Video Package Pro
api-video-pro
Monthly: $2,500/mo
Annual: Not listed
Usage: 9,920 video units; valid 1 month; RPM 30
API Video Package Scale
api-video-scale
Monthly: $4,500/mo
Annual: Not listed
Usage: 18,900 video units; valid 1 month; RPM 40
API Video Package Business
api-video-business
Monthly: $6,000/mo
Annual: Not listed
Usage: 26,780 video units; valid 1 month; RPM 50
API Video Package Custom
api-video-custom
Monthly: Not listed
Annual: Not listed
Usage: Custom units, unlimited RPM/TPM, priority model updates, security and stability guarantees
Starting price
$6.99
Access model
Free plan available
Plan count
12
Billing unit
Flat monthly
Free
free
Monthly: $0/mo
Annual: Not listed
Usage: Basic access; watermarked downloads; lower queue priority
Standard
standard
Monthly: $14.99/mo
Annual: $6.99/mo ($83.88 billed yearly)
Usage: 1,000 credits/mo; queue priority; watermark-free downloads
Pro
pro
Monthly: $54.99/mo
Annual: $23.99/mo ($287.88 billed yearly)
Usage: 4,500 credits/mo; queue priority; watermark-free downloads
Master
master
Monthly: $119.99/mo
Annual: $53.99/mo ($647.88 billed yearly)
Usage: 10,000 monthly membership credits in service terms; current pricing copy may show 10,500
Ultra
ultra
Monthly: $124.99/mo
Annual: Not listed
Usage: 12,000 credits/mo for Hailuo02 plus legacy Unlimited Plan benefits
Max
max
Monthly: $199.99/mo
Annual: Not listed
Usage: 20,000 credits/mo plus Hailuo01/02 Relax Mode after credits
Purchased credits
purchased-credits
Monthly: Not listed
Annual: Not listed
Usage: $1 per credit pack (70 credits); validity extends to Dec 31 of the second calendar year after purchase
API Video Package Standard
api-video-standard
Monthly: $1,000/mo
Annual: Not listed
Usage: 3,760 video units; valid 1 month; RPM 20
API Video Package Pro
api-video-pro
Monthly: $2,500/mo
Annual: Not listed
Usage: 9,920 video units; valid 1 month; RPM 30
API Video Package Scale
api-video-scale
Monthly: $4,500/mo
Annual: Not listed
Usage: 18,900 video units; valid 1 month; RPM 40
API Video Package Business
api-video-business
Monthly: $6,000/mo
Annual: Not listed
Usage: 26,780 video units; valid 1 month; RPM 50
API Video Package Custom
api-video-custom
Monthly: Not listed
Annual: Not listed
Usage: Custom units, unlimited RPM/TPM, priority model updates, security and stability guarantees
Evidence boundary
Official sources
Editorial guidance grounded in official product sources.
FAQ
Hailuo AI pricing FAQ
What is the cheapest paid Hailuo AI route?
Standard, at $8.40 a month billed yearly ($100.80) or currently $10.50 on monthly billing (list $14.99), with 1,000 monthly credits.
Do Hailuo membership credits roll over?
No. Hailuo subscription terms say membership credits are valid for one month and unused credits do not roll over to the next month.
How long do purchased Hailuo credits last?
Hailuo subscription terms say purchased credits are available at $1 for 70 credits and remain valid until December 31 of the second calendar year after purchase.
Does MiniMax charge for failed Hailuo video generations?
Official Hailuo terms say credits are automatically refunded for generation failures or content that does not pass review. MiniMax video package docs say failed generations or security-review videos do not deduct units.
Is MiniMax API pricing the same as Hailuo app pricing?
No. MiniMax API pay-as-you-go and video packages are separate developer routes, with model-specific rates or unit deductions rather than Hailuo app subscription credits.
Internal links
What to open next
Keep researching Hailuo AI
Pair the pricing snapshot with verdict, alternatives, and the full profile page.
ToolProfile: Hailuo AIMiniMax's AI video and image app built on MiniMax H3, with credit plans and a separate MiniMax API.Review: Hailuo AI Review: Hailuo 2.3, Hailuo 02, Credits and API FitHailuo AI scores well for Hailuo 2.3 motion quality, image-to-video speed, app and API routes, and transparent credit math, with credit expiry and model-specific workflow limits as the main caveats.Alternatives: Best Hailuo AI Alternatives: Runway, Kling AI, Vidu, Luma, Pika and Google FlowHailuo AI offers MiniMax H3 at about $0.081 per second of 2K video. Compare Kling for audio, Runway for editing, Vidu for references, Luma for HDR, Pika and Google Flow.
Head-to-head pages
Open direct comparison pages before choosing a plan.
VSHailuo AI vs RunwayRunway is the better default for most cinematic video generation buyers because it combines a production workspace, current Runway video models, Aleph 2.0/Edit Studio editing, Act-Two performance capture, subscription credits, enterprise paths, and a separate API route. Hailuo AI is the better first trial when the buyer specifically needs MiniMax video models, first-and-last-frame control, subject-reference workflows, or API planning around model-specific package deductions.VSHailuo AI vs ViduHailuo AI is the slight default for most non-Runway video-model buyers because its creator app, mobile route, MiniMax API pay-as-you-go pricing, prepaid video packages, and model-specific unit deductions create a fuller path from testing to volume use. Vidu is the better pick when official evidence around Reference to Video, Q3 native audio, Q1/Q3 API rows, off-peak credits, and longer Q3 duration choices maps more directly to the buyer job.VSHailuo AI vs Kling AIKling AI is the default pick for most AI video buyers because VIDEO 3.0 combines native audio, 15-second generations, multi-shot storyboarding, element consistency, and readable per-second credit budgeting. Hailuo AI is the better switch route for start/end-frame work, MiniMax API pay-go pricing, prepaid video packages, and lower-cost short-clip batching, but its consumer and API billing story is more fragmented.VSHailuo AI vs Google FlowStart with Google Flow when eligible Google access, reusable project assets and scene assembly fit your work. Choose Hailuo AI when the brief calls for direct MiniMax H3 generation or audiovisual revision, including longer individual clips where your account permits them. Both support audio and editing. Neither consumer subscription settles an API, private collaboration or finishing-workflow purchase.
Other reviews in this category
Sanity-check nearby tools before committing to a pricing tier.
ReviewRunway ReviewRunway earns a strong review score as a production AI video studio, with caveats around credit burn, API credit separation, and paid-route fit.ReviewKling AI Review: Video 3.0, Omni, Native Audio and CreditsKling AI earns a strong score for 15-second AI video, native audio, multi-shot storyboards, and element consistency, with credit budgeting and checkout clarity as the main caveats.ReviewLuma Dream Machine ReviewLuma Dream Machine is a strong AI video workspace for text, image, and video-to-video generation, but buyers need to separate Dream Machine, API, iOS, and Luma Agents credits.ReviewVidu Review: Cinematic AI Video, API Credits and Buyer FitVidu is a strong cinematic AI video generator for creators and developers who need flexible prompt, image, reference, start-end, and API workflows, with pricing clarity as the main caveat.