AI Video Generators
MiniMax's AI video and image app built on MiniMax H3, with credit plans and a separate MiniMax API.
Hailuo AI: MiniMax's AI video and image app built on MiniMax H3, with credit plans and a separate MiniMax API. Pricing: From $8.40/mo billed annually. Best for Creators who need text-to-video and image-to-video clips with strong motion, facial expression, anime or stylized looks, and fast iteration and Marketing and ecommerce teams turning product references, campaign concepts, or short ad ideas into 6-10 second generated video drafts.
Overview
Hailuo AI is MiniMax's creator app for AI video and image generation on web and mobile. Its current flagship is MiniMax H3, which generates 4- to 15-second clips at 768p or 2K, with H3 Max as a lower-cost option at 480p or 768p; earlier Hailuo 2.3, 2.0 and 1.0 models remain available, and paid plans add third-party video models such as Veo 3.1 and unlimited image generation on higher tiers. It suits creators, marketing teams and studios that want expressive motion and a simple credit-based subscription.
The main caveat is that Hailuo has two separate billing tracks. Standard, Pro, Master and Max memberships include 1,000 to 27,000 monthly credits, with yearly billing currently cheaper than the discounted monthly prices. Developers instead use the MiniMax API, which charges per second of H3 video or sells one-month video packages for Hailuo models, and app credits do not fund API usage.
Pricing
Pricing routes
App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.
From $8.40/mo
Hailuo sells Standard, Pro, Master and Max memberships with 1,000 to 27,000 monthly credits for MiniMax H3 and other video and image models; yearly billing is the cheapest route, from $8.40/mo.
Usage-based from $0.05
Pay-as-you-go video on the MiniMax API is billed per second: MiniMax H3 costs $0.08/s at 768P and $0.13/s at 2K, and H3-Max costs from $0.05/s at 480P.
Usage-based from $1,000
Prepaid one-month video packages from $1,000 (3,760 video points) cover Hailuo video models; MiniMax H3 is not supported by packages yet and uses pay-as-you-go instead.
Custom
Sales or account-led route for custom API volume, shared credit needs, unlimited RPM/TPM, priority model updates, and stronger security or stability commitments.
$0/mo
Usage: One-time free trial credits; Hailuo models only
$14.99/mo
Annual billing: $8.40/mo ($100.80 billed yearly)
Usage: 1,000 credits/mo (about 84 s of MiniMax H3 2K video); watermark-free; Veo 3.1 access; currently $10.50/mo on monthly billing
$54.99/mo
Annual billing: $30.40/mo ($364.80 billed yearly)
Usage: 4,500 credits/mo (about 375 s of MiniMax H3 2K); unlimited 1K Nano Banana and Seedream images; currently $38/mo on monthly billing
$119.99/mo
Annual billing: $71.20/mo ($854.40 billed yearly)
Usage: 10,500 credits/mo (about 875 s of MiniMax H3 2K); unlimited 2K images; currently $89/mo on monthly billing
$216/mo
Annual billing: $184/mo ($2,208 billed yearly)
Usage: 27,000 credits/mo (about 2,250 s of MiniMax H3 2K); unlimited Hailuo 2.0/2.3 generations; unlimited 4K images
$1,000/mo
Usage: 3,760 video units; valid 1 month; RPM 20
$2,500/mo
Usage: 9,920 video units; valid 1 month; RPM 30
$4,500/mo
Usage: 18,900 video units; valid 1 month; RPM 40
$6,000/mo
Usage: 26,780 video units; valid 1 month; RPM 50
Custom quote or bundled pricing
Usage: $1 per credit pack (70 credits); validity extends to Dec 31 of the second calendar year after purchase
Custom quote or bundled pricing
Usage: Custom units, unlimited RPM/TPM, priority model updates, security and stability guarantees
Input types
text, image, video, audio, file
Output types
video, image, file
Supported platforms
Web, iOS, Android
Delivery modes
Web app, Mobile app, API, Developer console
Company
MiniMax
Founded
2022
Headquarters
Not specified
Category
AI Video Generators
Evidence boundary
Editorial guidance grounded in official product sources.
FAQ
Hailuo AI is best known for MiniMax's video models, now led by MiniMax H3, which generates 4- to 15-second clips at 768p or 2K from text, images and references.
Hailuo's plans cover MiniMax H3 and H3 Max, earlier Hailuo 2.3, 2.0 and 1.0 models, and third-party models such as Veo 3.1 on paid plans.
Yes. Hailuo's plan comparison lists Hailuo 2.0 with start and end frames as a supported video mode, separate from MiniMax H3's reference-based generation.
Hailuo subscription terms say credits are automatically refunded when video generation fails or when content does not pass the review process. MiniMax video package docs similarly say failed generations or security-review videos do not deduct units.
Yes. The MiniMax API charges per second for MiniMax H3 ($0.08/s at 768P and $0.13/s at 2K) and also sells one-month video packages for Hailuo models, billed separately from Hailuo memberships.
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