AI Video Generators

Luma Dream Machine

AI video platform with Ray3.2 models, HDR and EXR output, Luma Agents, and a per-video API.

Luma Dream Machine: AI video platform with Ray3.2 models, HDR and EXR output, Luma Agents, and a per-video API. Pricing: From $25/mo billed annually. Best for Creators who want text-to-video, image-to-video, and video-to-video in a polished browser workspace and Marketing teams producing quick concept clips, campaign variants, or visual treatments.

Luma subscriptionPrimaryFrom $25/moLuma APIUsage-based from $0.15Team workspaceTeam pricing

Free plan available

Free trial

Overview

Bottom line

Luma is Luma AI's generative video and image platform for turning text prompts, reference images and source footage into cinematic clips. Its current flagship video model is Ray3.2, with the faster and cheaper Ray3.14 alongside it, and the app also includes third-party models such as Kling 3.0, Veo 3.1 and Seedance plus Luma's own Uni image model. Ray3.2 supports HDR and 16-bit EXR output for compositing, and the API adds keyframe control with up to 16 keyframes per clip. It suits creators, agencies and post-production teams that want cinematic control and professional output formats.

The main caveat is budgeting. Luma's Plus, Pro and Ultra plans include 10,000 to 150,000 monthly credits, and credit use varies widely by model, resolution, duration and HDR: a five-second 1080p Ray3.2 clip costs 20 times a draft clip. The Luma API is billed per video in a separate budget, and Luma's API documentation now describes the Dream Machine video API as a legacy route.

Pricing

Pricing snapshot

Pricing routes

App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.

App subscriptionPrimary

Luma subscription

From $25/mo

Luma sells Plus ($30/mo, or $25/mo billed yearly), Pro ($90, or $75 yearly) and Ultra ($300, or $250 yearly) with 10,000, 40,000 and 150,000 monthly credits covering Luma Ray and third-party image and video models.

Direct API

Luma API

Usage-based from $0.15

The Ray3.2 API is billed per video with no commitment: a 5-second clip costs $0.15 at 540p, $0.30 at 720p and $1.20 at 1080p in SDR, with HDR at 2x and HDR plus EXR at 3x. API billing is separate from app subscriptions.

Team workspace

Team pricing

Team is the route for shared workspaces, team organization, usage analytics, spend limits, and SSO when individual creator plans are not enough.

Enterprise sales

Custom

Enterprise is the sales-led route for custom commitments, training, custom fine-tuning, privacy or governance needs, and negotiated commercial terms.

Free

$0/mo

Usage: Try Luma for free from lumalabs.ai; the pricing page does not list a free credit allowance

Plus

$30/mo

Annual billing: $25/mo ($300 billed yearly)

Usage: 10,000 credits/mo; Luma and third-party image and video models; guest collaborator edit access; commercial use

Commercial use — Included

Pro

$90/mo

Annual billing: $75/mo ($900 billed yearly)

Usage: 40,000 credits/mo; everything in Plus; 4x Luma Agents usage

Ultra

$300/mo

Annual billing: $250/mo ($3,000 billed yearly)

Usage: 150,000 credits/mo; everything in Pro; 15x Luma Agents usage

Team and Enterprise

Custom quote or bundled pricing

Usage: Sales-led: team management, shared team credits, usage analytics and SSO; Enterprise adds commitments, training and custom fine-tuning

Capabilities

Input types

text, image, video

Output types

video, image, audio

Supported platforms

Web, iOS

Delivery modes

Web app, Mobile app, API

Company context

Company

Luma AI, Inc.

Founded

Not specified

Headquarters

Not specified

Official sources

Editorial guidance grounded in official product sources.

FAQ

Common questions

Does Luma Dream Machine support video-to-video?

Yes. Luma's Ray3.2 and Ray3.14 models support video-to-video, and the Ray3.2 API accepts source clips of up to 20 seconds.

Are Luma app credits and API usage the same?

No. Luma app plans (Plus, Pro and Ultra) use monthly credits, while the Luma API is billed per video, so app and API budgets should be planned separately.

Can Luma outputs be used commercially?

Luma's pricing page lists commercial use on the Plus plan, and Pro and Ultra include everything in Plus. Check Luma's terms for your account before using outputs in paid campaigns.

Decision rail

Keep the key facts, primary action, and section jumps visible while you evaluate the profile.

Visit Official Site

Last verified July 24, 2026

Pricing: From $25/mo billed annually
Platforms: Web, iOS
Access: Web app, Mobile app, API
Best for: Creators who want text-to-video, image-to-video, and video-to-video in a polished browser workspace and Marketing teams producing quick concept clips, campaign variants, or visual treatments and Teams that may start in an app workflow and later evaluate API, Team, or Enterprise routes separately
Category: AI Video Generators

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Tool cluster

Open related pages for pricing, reviews, and adjacent coverage.

Review: Luma Dream Machine ReviewLuma Dream Machine is a strong AI video workspace for text, image, and video-to-video generation, but buyers need to separate Dream Machine, API, iOS, and Luma Agents credits.Pricing: Luma Pricing 2026: Plus, Pro, Ultra, Credits and APILuma pricing now runs on Plus, Pro and Ultra plans with 10,000 to 150,000 monthly credits, plus Team, Enterprise and a per-video Ray3.2 API. See what each credit buys.Alternatives: Best Luma Dream Machine AlternativesLuma leads on Ray3.2 HDR, EXR and keyframes. Compare Runway for editing, Pika for cheap social clips, Kling for audio, Hailuo for 2K value, Google Flow and Adobe Firefly.

Head-to-head

Open direct comparison pages involving this tool.

VSLuma Dream Machine vs PikaThis matchup should be decided by buyer job, not by a universal winner. Luma Dream Machine is the stronger first trial for production-minded video, agencies, editors, brand review, and developer/API workflows. Pika is the stronger first trial for social creators who want effects, fast experiments, monthly credits, and a simpler path to shareable clips.VSLuma Dream Machine vs RunwayRunway is the default pick for most cinematic AI video buyers because it behaves more like a production studio: generation, editing, workspace collaboration, repeatable workflows, and clearer team administration are tied together. Luma Dream Machine is the better challenger when the job is fast creative exploration, Ray-driven video-to-video control, or API-backed product development.

Same category

Nearby tools in the same lane.

ToolRunwayAI video generation and editing studio for production teams.ToolKling AIKuaishou's AI video studio with Kling 3.0 native audio, multi-shot storyboards, 4K and an API.ToolViduAI video generator for cinematic camera motion, reference keyframes, and character consistency.ToolVEEDOnline video editor and AI video suite for captions, recording, brands, and teams.

Reference links

Official site Pricing page Documentation External changelog