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leonardo-ai

AI Image Generators

Leonardo AI

Creator-first AI platform for images, video, Phoenix models, and production APIs.

Ways to pay

Leonardo subscriptions
From $12/mo
Leonardo API PAYG
Usage-based API
Free plan availableFree trial
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Overview

Bottom line

Leonardo AI is a creator-focused generative platform for producing images, editing assets, upscaling outputs, experimenting with models, and extending visual generation through an API. It is best for marketers, game artists, product teams, and creative operators who want more control than a basic prompt box without adopting a heavy design suite.

The main fit is iterative production: concept art, campaign visuals, game assets, product mockups, and repeatable creative directions from one workspace. The caveat is that breadth creates choices. Users need to understand which parts of the workflow belong in the app, which belong in the API, and which still require external design review or finishing.

Use Leonardo AI when visual generation is part of a repeatable creative pipeline. Keep casual app use, team production, and developer integration as separate buying paths so credits, permissions, and workflow ownership stay clear.

Pricing

Pricing snapshot

Ways to pay

App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.

  • App subscription

    Primary

    Leonardo subscriptions

    From $12/mo

    Creator access uses Free, Essential, Premium, and Ultimate plans with token banks and relaxed generation rules.

  • Direct API

    Leonardo API PAYG

    Usage-based API

    Production API access is separate from free and web-app subscriptions; it uses pay-as-you-go API credits, optional auto top-up, and a pricing calculator for generation costs.

Plans

Free

$0/mo + usage

Usage: 150 fast tokens/day; 150 token bank

  • 150 fast tokens per day — Included
  • Public creations — Included
  • Basic quality settings — Included

Individual plans

Essential

$12/mo + usage

Usage: 8,500 fast tokens/mo; 25,500 token bank

  • Private creations — Included
  • 10 personal AI models per month — Included
  • 2 simultaneous generations — Included

Premium

$30/mo + usage

Most popular

Usage: 25,000 fast tokens/mo; 75,000 token bank; unlimited relaxed image generation on selected models

  • Unlimited relaxed image generation on selected models — Included
  • 20 personal AI models per month — Included
  • 3 simultaneous generations — Included

Ultimate

$60/mo + usage

Usage: 60,000 fast tokens/mo; 180,000 token bank; unlimited relaxed image and video generation on selected models

  • Unlimited relaxed image generation on selected models — Included
  • Unlimited relaxed video generation on selected models — Included
  • 50 personal AI models per month — Included

Team plans

Starter Team

$24/mo + usage

Usage: 75,000 shared tokens; 25,000 fast tokens/seat; $72/mo total ($24/seat)

Growth Team

$48/mo + usage

Usage: 180,000 shared tokens; 60,000 fast tokens/seat; $144/mo total ($48/seat)

Capabilities

Input types

text, image, video

Output types

image, video

Supported platforms

Web, iOS, Android

Delivery modes

Web app, Mobile app, API

Company context

Company

Leonardo Interactive Pty Ltd

Founded

Not specified

Headquarters

Not specified

Category

AI Image Generators

Official sources

Editorial guidance grounded in official product sources.

FAQ

Common questions

What is Leonardo AI?

Leonardo AI is a creator-focused generative platform for image generation, editing, upscaling, short-form video workflows, and separate API delivery.

Does Leonardo AI have a free plan?

Yes. Leonardo offers a free tier, but serious private or higher-volume use usually pushes buyers into Essential, Premium, or Ultimate depending on how many fast-token workflows they run.

How does Leonardo AI pricing work?

Leonardo mixes free access, paid creator plans, team plans, and separate API billing. The real pricing question is not just the headline monthly fee but how your workflow consumes fast tokens and whether you need team or API lanes.

Does Leonardo AI offer an API?

Yes. Leonardo offers a separate API with self-serve credit billing and higher-end custom options, so API spend should be budgeted separately from normal app subscriptions.

Who should use Leonardo AI?

Leonardo AI fits marketers, designers, concept artists, and product teams that want broader image, editing, and light video workflows in one ecosystem without stitching together several tools.

Recent updates

Changelog snapshot

Feature

Event date

Leonardo moved the remove.bg API to Leonardo.Ai, adding upscaling and scene generation capabilities.

Official source News

Verified