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clay

AI Workflow Automation

Clay

GTM-native enrichment, research, signals, audiences and activation platform

Ways to pay

Clay self-serve workspace
From $167/mo
CRM-connected Growth workspace
From $446/mo
Public API, Agent Plugin and CLI
Usage-based API
Free plan available14-day trial
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Overview

Bottom line

Clay is a GTM-native platform for turning prospect, customer, and intent data into reusable revenue workflows. Teams use its tables and Audiences to source and unify records, run multi-provider enrichments, add AI research with Claygent, monitor signals, and send qualified data into CRMs, sequencers, ad platforms, or other business systems. Functions package repeatable enrichment and decision logic so operators can update it centrally and reuse it across workbooks and audiences.

It is best for growth, RevOps, marketing operations, and GTM engineering teams whose automation begins with people, company, or account data. The core caveat is that Clay is not a universal replacement for horizontal automation builders: its strongest use cases stay close to enrichment, segmentation, research, scoring, routing, and activation. The newer graph-based Workflows orchestration surface is still in open beta, even though the broader Clay platform is generally available.

Buyers can learn with free access or a trial, then choose a self-serve workspace according to orchestration and data capacity. CRM-connected activation and advanced controls sit behind higher tiers, while large deployments use sales-led terms. Budget Clay Actions and Data Credits separately from external provider keys, CRM licenses, and downstream tools.

Pricing

Pricing snapshot

Ways to pay

App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.

  • App subscription

    Primary

    Clay self-serve workspace

    From $167/mo

    Free access plus Launch and Growth subscriptions combine workspace features with selected Action and Data Credit capacity.

  • Team workspace

    CRM-connected Growth workspace

    From $446/mo

    Growth is the self-serve boundary for CRM and data-warehouse sync, HTTP API integrations, webhooks, web intent and broader activation.

  • Direct API

    Public API, Agent Plugin and CLI

    Usage-based API

    Programmatic work uses the same Actions and Data Credits as equivalent in-product work; capability and plan limits vary, and the Agent Plugin remains open beta.

  • Enterprise sales

    Clay Enterprise

    Custom

    Custom annual terms cover higher scale, data-layer access, governance, security, support and negotiated usage capacity.

Plans

Free

$0/mo + usage

Usage: 500 actions/mo; 100 data credits/mo; 200 rows/table

  • Unlimited seats and tables — Included
  • Multi-provider waterfalls — Included
  • Claygent enrichment — Included
  • Bring your own API key — Included
  • Clay Sequencer email sending — Included

Individual plans

Launch

$185/mo + usage

Annual billing: $167/mo + usage ($2,004 billed yearly + usage)

Usage: 15,000 actions/mo; 2,500 data credits/mo; Data Credit top-up available; up to 50,000 rows/table

  • Phone number enrichment — Included
  • Unlimited Search and CSV use with Audiences — Included
  • Job-change and other signals — Included
  • Email campaign integrations — Included
  • Reusable Functions — Included

Team plans

Growth

$495/mo + usage

Annual billing: $446/mo + usage ($5,352 billed yearly + usage)

Most popular

Usage: 40,000 actions/mo; 6,000 data credits/mo; Data Credit top-up available; up to 250,000 CRM/data warehouse imports

  • CRM auto-sync and enrichment — Included
  • Data warehouse sync — Included
  • HTTP API integrations and webhook automation — Included
  • Web intent signals — Included
  • Unlimited ad audiences — Included
  • Priority support — Included

Enterprise

Custom quote or bundled pricing

Usage: Custom Actions and Data Credits; annual commitment

  • Unlimited Audience search and imports — Included
  • Bulk enrichment at enterprise scale — Included
  • SSO and role-based access control — Included
  • Workbook-level credit budgets — Included
  • Dedicated Growth Strategist — Included

Capabilities

Input types

text, file, url

Output types

text, file

Supported platforms

Web, Mac, Linux

Delivery modes

Web app, API, CLI

Company context

Company

Clay Labs Inc.

Founded

Not specified

Headquarters

New York, NY, United States

Category

AI Workflow Automation

Official sources

Editorial guidance grounded in official product sources.

Show all 12 sources

FAQ

Common questions

What is Clay best used for?

Clay is strongest when a go-to-market workflow starts with people, company, account, CRM, warehouse or intent data and needs enrichment, research, scoring, routing or activation.

Is Clay a general-purpose automation platform?

Clay can orchestrate substantial workflows, but its center of gravity is GTM data and execution. It should not be treated as a universal replacement for every horizontal app-automation or backend-integration builder.

Is Clay Workflows generally available?

No. The broader Clay platform is generally available, but the graph-based Workflows feature remains in open beta. Clay currently exposes additional Alpha boundaries for some Workflows operations through its Agent Plugin and CLI.

How does Clay charge for usage?

Modern plans separate Actions, which measure Clay's orchestration work, from Data Credits, which pay for marketplace data and AI. Bringing an external provider key can avoid Clay Data Credit charges, but the Action and the provider's own bill remain.

Does Clay charge per seat?

Clay's current plan table includes unlimited seats and tables rather than a per-seat price. Usage is shared at workspace level, while some viewer, RBAC, connection-control and budget features are Enterprise-only.

Can teams use Clay through an API or CLI?

Yes. Clay offers a Public API, CLI and Agent Plugin. Equivalent work consumes the same Actions and Data Credits rather than a separate API tariff, but supported operations and limits vary by plan and release stage.