App subscriptionPrimary
Clay self-serve workspace
From $167/mo
Free access plus Launch and Growth subscriptions combine workspace features with selected Action and Data Credit capacity.
AI Workflow Automation
Clay
GTM-native enrichment, research, signals, audiences and activation platform
Pricing: From $167/mo + usage billed annually. Best for Multi-provider contact and company enrichment and AI-assisted account and prospect research.
Clay self-serve workspaceFrom $167/moCRM-connected Growth workspaceFrom $446/moPublic API, Agent Plugin and CLIUsage-based API
Free plan available
14-day trial
Overview
Bottom line
Clay is a GTM-native platform for turning prospect, customer, and intent data into reusable revenue workflows. Teams use its tables and Audiences to source and unify records, run multi-provider enrichments, add AI research with Claygent, monitor signals, and send qualified data into CRMs, sequencers, ad platforms, or other business systems. Functions package repeatable enrichment and decision logic so operators can update it centrally and reuse it across workbooks and audiences.
It is best for growth, RevOps, marketing operations, and GTM engineering teams whose automation begins with people, company, or account data. The core caveat is that Clay is not a universal replacement for horizontal automation builders: its strongest use cases stay close to enrichment, segmentation, research, scoring, routing, and activation. The newer graph-based Workflows orchestration surface is still in open beta, even though the broader Clay platform is generally available.
Buyers can learn with free access or a trial, then choose a self-serve workspace according to orchestration and data capacity. CRM-connected activation and advanced controls sit behind higher tiers, while large deployments use sales-led terms. Budget Clay Actions and Data Credits separately from external provider keys, CRM licenses, and downstream tools.
Pricing
Pricing snapshot
Pricing routes
App subscriptions, API usage, team workspaces, and enterprise contracts can follow different billing paths. See the pricing guide for current plan and meter details.
Team workspace
CRM-connected Growth workspace
From $446/mo
Growth is the self-serve boundary for CRM and data-warehouse sync, HTTP API integrations, webhooks, web intent and broader activation.
Direct API
Public API, Agent Plugin and CLI
Usage-based API
Programmatic work uses the same Actions and Data Credits as equivalent in-product work; capability and plan limits vary, and the Agent Plugin remains open beta.
Enterprise sales
Clay Enterprise
Custom
Custom annual terms cover higher scale, data-layer access, governance, security, support and negotiated usage capacity.
Free
$0/mo + usage
Usage: 500 actions/mo; 100 data credits/mo; 200 rows/table
- Unlimited seats and tables
- Multi-provider waterfalls
- Claygent enrichment
- Bring your own API key
- Clay Sequencer email sending
Launch
$185/mo + usage
Annual billing: $167/mo + usage ($2,004 billed yearly + usage)
Usage: 15,000 actions/mo; 2,500 data credits/mo; Data Credit top-up available; up to 50,000 rows/table
- Phone number enrichment
- Unlimited Search and CSV use with Audiences
- Job-change and other signals
- Email campaign integrations
- Reusable Functions
Growth
$495/mo + usage
Annual billing: $446/mo + usage ($5,352 billed yearly + usage)
Usage: 40,000 actions/mo; 6,000 data credits/mo; Data Credit top-up available; up to 250,000 CRM/data warehouse imports
- CRM auto-sync and enrichment
- Data warehouse sync
- HTTP API integrations and webhook automation
- Web intent signals
- Unlimited ad audiences
- Priority support
Enterprise
Custom quote or bundled pricing
Usage: Custom Actions and Data Credits; annual commitment
- Unlimited Audience search and imports
- Bulk enrichment at enterprise scale
- SSO and role-based access control
- Workbook-level credit budgets
- Dedicated Growth Strategist
Capabilities
Input types
text, file, url
Output types
text, file
Supported platforms
Web, Mac, Linux
Delivery modes
Web app, API, CLI
Company context
Company
Clay Labs Inc.
Founded
Not specified
Headquarters
New York, NY, United States
Category
AI Workflow Automation
Evidence boundary
Official sources
Editorial guidance grounded in official product sources.
FAQ
Common questions
What is Clay best used for?
Clay is strongest when a go-to-market workflow starts with people, company, account, CRM, warehouse or intent data and needs enrichment, research, scoring, routing or activation.
Is Clay a general-purpose automation platform?
Clay can orchestrate substantial workflows, but its center of gravity is GTM data and execution. It should not be treated as a universal replacement for every horizontal app-automation or backend-integration builder.
Is Clay Workflows generally available?
No. The broader Clay platform is generally available, but the graph-based Workflows feature remains in open beta. Clay currently exposes additional Alpha boundaries for some Workflows operations through its Agent Plugin and CLI.
How does Clay charge for usage?
Modern plans separate Actions, which measure Clay's orchestration work, from Data Credits, which pay for marketplace data and AI. Bringing an external provider key can avoid Clay Data Credit charges, but the Action and the provider's own bill remain.
Does Clay charge per seat?
Clay's current plan table includes unlimited seats and tables rather than a per-seat price. Usage is shared at workspace level, while some viewer, RBAC, connection-control and budget features are Enterprise-only.
Can teams use Clay through an API or CLI?
Yes. Clay offers a Public API, CLI and Agent Plugin. Equivalent work consumes the same Actions and Data Credits rather than a separate API tariff, but supported operations and limits vary by plan and release stage.
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Visit Official Site
Last verified August 30, 2026
- Pricing
- From $167/mo + usage billed annually
- Platforms
- Web, Mac, Linux
- Access
- Web app, API, CLI
- Best for
- Multi-provider contact and company enrichment and AI-assisted account and prospect research and Signal-driven outbound and inbound routing and CRM enrichment and audience activation and Reusable GTM logic with Functions
- Category
- AI Workflow Automation
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