Team workspacePrimary
Smart CRM Professional
From $45/seat/mo
The lowest publicly priced full-workflow route is standalone Smart CRM Professional at $45 per seat per month with annual billing, or $50 month to month.
AI Workflow Automation
HubSpot
CRM-native automation for record enrollment, branching, data actions, integrations, and AI-assisted workflows.
HubSpot: CRM-native automation for record enrollment, branching, data actions, integrations, and AI-assisted workflows. Pricing: From $45/mo + usage. Best for HubSpot-centered operations teams automating repeatable processes on shared CRM records and Marketing, sales, service, revenue, and data teams coordinating multi-step handoffs without duplicating customer data.
Smart CRM ProfessionalFrom $45/seat/moFree and Starter simple automationBundled accessEligible Professional HubBundled access
Free plan available
14-day trial
Overview
Bottom line
HubSpot Workflows is the CRM-native automation capability inside HubSpot's customer platform. It enrolls records from conditions, schedules, events, or manual choices, then runs multi-step actions such as updating records, sending notifications, creating tasks, routing owners, branching, delaying, calling connected apps, or exchanging data through webhooks. It works best for marketing, sales, service, revenue, and operations teams already using HubSpot as their system of record and wanting shared automation across contacts, companies, deals, tickets, payments, subscriptions, and other eligible objects.
The core caveat is packaging: free and Starter accounts get asset-level simple automations, while the full visual builder requires an eligible Professional or Enterprise subscription, and individual objects and actions vary by Hub. AI-assisted building does not erase those boundaries; Breeze and agentic actions may require AI settings, paid seats, and HubSpot Credits, while advanced webhooks, programmable automation, team access controls, and custom objects have separate entitlements. Start with simple automation for one local follow-up, choose Smart CRM or the Hub aligned with the process for full workflows, and treat credit-consuming AI actions and workflow-capacity add-ons as separate budget lines.
Pricing
How HubSpot pricing works
Access routes
Pricing may differ across app subscriptions, API usage, team workspaces, and enterprise contracts. See the pricing guide for current plan and meter details.
App subscription
Free and Starter simple automation
Bundled access
Free tools and Starter products provide asset-level automations for forms, emails, and selected CRM surfaces, not the full multi-step Workflows builder.
App subscription
Eligible Professional Hub
Bundled access
Full workflows are included with current Professional editions documented for Marketing, Sales, Service, Data, Smart CRM, and Revenue, with Hub-specific objects, actions, seats, and limits.
Team workspace
Customer Platform Professional
From $1,300/mo
The broader Customer Platform route bundles the Professional edition of HubSpot's products, six included seats, and the platform's highest applicable included-credit allotment.
Enterprise sales
Enterprise workflow governance
Custom
Enterprise routes raise workflow ceilings, and qualifying products add governance options such as team-restricted workflow access; exact pricing, objects, and controls depend on the purchased product.
App subscription
Workflows Limit Increase
From $200/mo
Professional or Enterprise Marketing, Sales, Service, Content, Data, or Revenue Hub accounts can add 100 workflows per $200 monthly capacity pack, subject to HubSpot's account maximum.
App subscription
HubSpot Credits for AI actions
Bundled access
AI and agentic workflow actions draw from the account's shared HubSpot Credits; included credits, capacity packs, and pay-as-you-go usage are separate from base workflow access.
Capabilities
Input types
text, file, url
Output types
text
Supported platforms
Web
Delivery modes
Web app
Company context
Company
HubSpot
Founded
Not specified
Headquarters
Not specified
Category
AI Workflow Automation
Evidence boundary
Official sources
Editorial guidance grounded in official product sources.
- HubSpot Workflow Automation
- HubSpot Workflow Automation Guide
- Create workflows
- Understand workflow object types
- Build workflows using Breeze Assistant
- Choose workflow actions in Agent Hub
- Send data with workflow webhooks
- Use incoming webhook workflow triggers
- Limit access to HubSpot assets
- Manage HubSpot Credits
- HubSpot Smart CRM pricing
- HubSpot Data Hub pricing
- HubSpot Customer Platform pricing
- HubSpot Product and Services Catalog
- HubSpot July 2026 Product Updates
- HubSpot June 2026 Product Updates
FAQ
Common questions
Is HubSpot Workflows free?
HubSpot offers limited simple automations in free tools and Starter products, typically inside forms, emails, or selected CRM surfaces. The full multi-step Workflows builder requires an eligible Professional or Enterprise subscription.
Which subscriptions include the full HubSpot Workflows builder?
HubSpot's current Create workflows documentation lists Marketing Hub, Sales Hub, Service Hub, Data Hub, Smart CRM, and Revenue Hub at Professional or Enterprise. Specific workflow objects and actions can require an additional Hub, edition, or paid seat.
How many workflows can a HubSpot account create?
The limit depends on the account's subscriptions. Current Smart CRM, Marketing, and Sales packaging commonly lists up to 300 fully customizable workflows at Professional and up to 1,000 at Enterprise. A Workflows Limit Increase adds 100 workflows per pack, up to 10,000 workflows per account.
Do Breeze and agent actions in workflows use HubSpot Credits?
AI-assisted workflow creation and credit-consuming execution are separate boundaries. HubSpot's rate sheet lists 10 credits when a workflow executes one Breeze action. Custom agents consume credits by action unit, and a single agent run can require multiple action units.
What records and external systems can HubSpot Workflows automate?
Common workflow objects include contacts, companies, deals, tickets, calls, conversations, invoices, payments, subscriptions, tasks, projects, and users. Additional objects are subscription-specific. Connected apps can expose actions, while webhooks can send or retrieve data from external systems.
What permissions are required for HubSpot Workflows?
Creating or editing workflows requires workflow Edit permission or Super Admin access, and publishing requires workflow Publish permission. Qualifying Enterprise subscriptions can restrict workflows to teams. Credit-consuming actions also require an eligible paid or Partner seat rather than a free or View-only seat.
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Visit Official Site
Last verified August 30, 2026
- Pricing
- From $45/mo + usage
- Platforms
- Web
- Access
- Web app
- Best for
- HubSpot-centered operations teams automating repeatable processes on shared CRM records and Marketing, sales, service, revenue, and data teams coordinating multi-step handoffs without duplicating customer data and Admins who need enrollment rules, delays, branches, ownership routing, app actions, and webhooks in one governed builder and Organizations adding AI-assisted design or agent actions while retaining permissions, credit controls, and workflow history
- Category
- AI Workflow Automation
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