Ease of use
8.5
Onboarding, navigation, and day-to-day workflow friction.
AI Video Generators
Kapwing
Browser-based AI video editor for captions, repurposing, brand assets, and team review.
Kapwing: Browser-based AI video editor for captions, repurposing, brand assets, and team review. Pricing: From $16/mo billed annually. Best for Creating captioned social videos in a browser workspace and Repurposing long videos into clips for multiple channels.
Tool score: 7.8 / 10
Pro workspaceFrom $16/seat/moFree workspaceFrom $0/moBusiness workspaceFrom $50/seat/mo
Free plan available
Tool scorecard
How the tool scores
A standardized tool profile score across usability, pricing value, feature depth, and support quality.
Tool score
7.8
/ 10Value for money
7.2
How much practical capability the product delivers for the price.
Features
8.7
Breadth, polish, and depth across the core product surface.
Support
6.8
Docs, help channels, and how easily issues get resolved.
Overview
Bottom line
Kapwing is a browser-based video editor for creators and teams that need to turn raw footage, URLs, recordings, images, audio, and text prompts into publishable social and business video. Its center of gravity is practical production: drag-and-drop editing, subtitles, transcript trimming, resizing, templates, stock assets, AI assistance, brand assets, comments, and shared workspaces live in one online editor instead of a desktop handoff chain.
It is best for marketers, educators, agencies, and solo creators who publish repeatable short-form clips, captioned explainers, product demos, memes, and localized social videos. The main caveat is that serious publishing quickly depends on paid workspace limits: free exports carry a watermark and tight export, storage, and credit constraints, while paid seats share monthly credit pools for AI-heavy work. Start with the free workspace to test import, caption, and export quality, then benchmark Pro for watermark-free recurring production and Business or Enterprise only when the team needs larger credit pools, voice tools, SSO, or custom support.
Pricing
Pricing snapshot
Pricing routes
Use these route cards to separate app subscriptions, API meters, team workspaces, and enterprise purchasing without flattening them into a single plan table. Open the pricing page for detailed plan or API meter facts.
Team workspacePrimary
Pro workspace
From $16/seat/mo
Primary self-serve route for watermark-free 4K exports, brand assets, collaboration, larger uploads, and monthly credits.
App subscription
Free workspace
From $0/mo
Start in the browser with watermarked exports, limited storage, limited credits, and short export limits for testing the editor.
Team workspace
Business workspace
From $50/seat/mo
Higher-credit workspace route with more storage, custom voice clones, lip sync, and the ability to buy additional credits.
Enterprise sales
Enterprise sales
Custom
Custom route for large organizations needing custom credits, storage, billing, SAML SSO, dedicated support, onboarding, and training.
Free
$0/mo
Usage: 10 lifetime credits; 1-minute exports; 30 min/mo export limit; 2GB storage; watermark
- 2GB cloud storage
- Unlimited exports with Kapwing watermark
- Exports up to 1 minute
- 720p video quality
- Auto-subtitling up to 10 minutes
- Text to speech up to 2 minutes
Pro
$24/mo
Annual billing: $16/mo ($192 billed yearly)
Usage: 1,000 credits/mo; 100GB storage; 6GB uploads; 4K; watermark-free; 120-min exports
- No Kapwing watermark
- 100GB cloud storage
- Upload files up to 6GB
- Export content in 4K resolution
- Projects up to 2 hours
- Brand Kit and custom fonts
- Collaborative shared workspace
- Auto-subtitling up to 1,000 minutes per month
Business
$64/mo
Annual billing: $50/mo ($600 billed yearly)
Usage: 4,000 credits/mo; 1,000GB storage; 4K; 120-min exports; add-on credits available
- 1,000GB cloud storage
- Create custom voice clones
- Lip sync videos
- Ability to purchase additional credits
- Auto-subtitling up to 4,000 minutes per month
- Dubbing up to 200 minutes per month
Enterprise
Custom quote or bundled pricing
Usage: Custom credits, storage, billing, support, SAML SSO, onboarding, and training
- Custom cloud storage
- Custom billing
- Dedicated account manager
- Priority customer support
- Onboarding and training
- SAML SSO
Capabilities
Input types
text, image, audio, video, file, url
Output types
text, image, audio, video, file
Supported platforms
Web
Delivery modes
Web app
Company context
Company
Kapwing
Founded
Not specified
Headquarters
San Francisco, California
Category
AI Video Generators
FAQ
Common questions
Is Kapwing free to start?
Yes. Kapwing offers a free workspace with limited credits, storage, export length, video quality, and watermarked exports.
Does Kapwing remove watermarks on paid plans?
Yes. Official pricing says Pro and higher workspace routes include Kapwing watermark-free exports for projects in that paid workspace.
Does Kapwing bill teams per member?
Yes. Kapwing help states that paid Pro and Business workspaces with multiple members are billed per member added to the workspace.
Are Kapwing AI limits per seat?
No. Kapwing help says Pro and Business usage limits are total per workspace per month, not multiplied per paid seat.
Recent updates
Changelog snapshot
improvement
March 1, 2026March 2026Kapwing release notes described higher-quality Kapwing AI, an editing agent, new branding, and more reliable uploads and playback.
feature
February 1, 2026February 2026Kapwing added motion control models, a new workspace media library, and shortcuts intended to help creators move faster.
feature
January 1, 2026January 2026Kapwing release notes highlighted video upscaling, mobile audio and video recording, and planning mode in Kapwing AI.
improvement
December 1, 2025December 2025Kapwing release notes covered a simplified credits system, smart music selection, and advanced multi-scene video generation.
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Read profileDecision rail
Keep the key facts, primary action, and section jumps visible while you evaluate the profile.
Visit Official Site
Last verified June 4, 2026
- Pricing
- From $16/mo billed annually
- Platforms
- Web
- Access
- Web app
- Best for
- Creating captioned social videos in a browser workspace and Repurposing long videos into clips for multiple channels and Marketing and education teams that need Brand Kit, templates, comments, and shared projects and Quick product demos, tutorials, memes, and explainers without installing editing software
- Category
- AI Video Generators
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Related pages
Open related pages for pricing, reviews, and adjacent coverage.
Review: Kapwing Review: AI Video Editor for Captions and RepurposingKapwing is a strong browser workspace for captioned social video, repurposing, templates, brand assets, and team review, but paid limits and credits need testing.Pricing: Kapwing Pricing: Free vs Pro, Business, and EnterpriseKapwing pricing starts with a limited free workspace, then moves into per-member paid workspaces for watermark-free exports, higher limits, credits, and team features.Alternatives: Best Kapwing Alternatives for Captions, Clips, and AI Video EditingKapwing alternatives depend on the workflow: VEED for another broad browser suite, OpusClip for automated long-to-short clipping, and Descript for transcript-first editing.
Reference page
Standalone reference page and update history for this tool.
Same category
Nearby tools in the same lane.
ToolVEEDOnline video editor and AI video suite for captions, recording, brands, and teams.ToolOpusClipAI clipping workspace for turning long videos into short social clips.ToolDescriptAI video and podcast editor for transcript-first creator workflows.ToolHailuo AIMiniMax video generator for expressive text-to-video, image-to-video, and API workflows.
Reference links