Ease of use
8.6
Onboarding, navigation, and day-to-day workflow friction.
AI Video Generators
Synthesia
Enterprise AI avatar video platform for training, enablement, and internal communications.
Synthesia: Enterprise AI avatar video platform for training, enablement, and internal communications. Pricing: From $18/mo billed annually. Best for L&D and enablement teams producing repeatable training, onboarding, compliance, and product education videos and Internal communications teams that need branded presenter videos, translations, approvals, and secure workspace controls.
Tool score: 8.7 / 10
Starter self-serve subscriptionFrom $18/moCreator team workspaceFrom $64/moEnterprise workspaceCustom
Free plan available
Tool scorecard
How the tool scores
A standardized tool profile score across usability, pricing value, feature depth, and support quality.
Tool score
8.7
/ 10Value for money
8.0
How much practical capability the product delivers for the price.
Features
9.1
Breadth, polish, and depth across the core product surface.
Support
8.6
Docs, help channels, and how easily issues get resolved.
Overview
Bottom line
Synthesia is an AI video creation platform for turning scripts, documents, links, and prompts into presenter-led videos with stock or custom AI avatars, branded templates, voiceovers, translations, dubbing, and team review workflows. It is best for L&D, enablement, support, compliance, and internal communications teams that need repeatable business video production without booking studios or asking every subject-matter expert to record on camera.
The main caveat is that Synthesia is optimized for structured avatar video, not open-ended cinematic generation or full post-production. Its pricing now centers on subscriptions with included credits, while official minute examples translate those credits into approximate video capacity. Use the self-serve route for solo and small-team production, the Creator route when API access and richer brand controls matter, and Enterprise when governance, SSO, SCORM, custom editors or guests, larger credit commitments, and account support decide the purchase.
Pricing
Pricing snapshot
Pricing routes
Use these route cards to separate app subscriptions, API meters, team workspaces, and enterprise purchasing without flattening them into a single plan table. Open the pricing page for detailed plan or API meter facts.
App subscriptionPrimary
Starter self-serve subscription
From $18/mo
Primary self-serve paid route for solo or light business video creation, with a flat subscription and included credits that Synthesia also explains with video-minute examples.
Team workspace
Creator team workspace
From $64/mo
Higher self-serve route for recurring branded production, more credits, more guest seats, priority support, branded pages, custom fonts, and API availability.
Enterprise sales
Enterprise workspace
Custom
Custom commercial route for larger organizations that need custom editors and guests, governance controls, SAML/SSO, SCORM export, collaboration, support, and custom credit capacity.
Direct API
Synthesia API
Usage-based API
Programmatic video generation route available where plan-supported, with API usage consuming credits rather than a separate public standalone usage-rate card.
Basic
$0/mo
Usage: 1,200 credits/mo; official example: up to 10 video min/mo or 25 AI assets
- No credit card required
- 1 editor and 3 guests
- AI Video Assistant and video editing
- 9 AI avatars
- Downloads and Synthesia logo removal
Starter
$29/mo
Annual billing: $18/mo ($216 billed yearly)
Usage: 1,200 credits/mo or 14,500 credits/year; official example: up to 10 min/mo or 120 min/year
- Credit rollover
- 1 editor and 3 guests
- 125+ AI avatars and 250+ templates
- AI Dubbing and custom on-brand avatars
- Remove Synthesia logo and download videos
Creator
$89/mo
Annual billing: $64/mo ($768 billed yearly)
Usage: 3,600 credits/mo or 44,000 credits/year; official example: up to 30 min/mo or 360 min/year
- Credit rollover
- 1 editor and 5 guests
- API access
- Branded video pages and custom fonts
- 180+ AI avatars and priority support
Enterprise
Custom quote or bundled pricing
Usage: Custom credits and official custom video-minute examples
- Custom editors and guests
- 240+ stock avatars and unlimited personal avatars
- Brand kits, live collaboration, and SCORM export
- SAML/SSO, CSM, and security review support
- AI Dubbing with Lip Sync as paid add-on
Capabilities
Input types
text, image, audio, video, file, url
Output types
video, audio, text, file
Supported platforms
Web
Delivery modes
Web app, API
Company context
Company
Synthesia
Founded
2017
Headquarters
London, United Kingdom
Category
AI Video Generators
FAQ
Common questions
What is Synthesia best used for?
Synthesia is strongest for avatar-led training, enablement, onboarding, compliance, product education, and internal communications where repeatable branded business video matters more than cinematic generation.
Does Synthesia have a free plan?
Yes. Synthesia lists a Basic free plan with included credits and no credit card requirement, while paid plans add downloads, logo removal, more avatars, brand controls, credit rollover, support, and API or Enterprise features.
Does Synthesia offer API access?
Yes. Synthesia documents a video generation API and the pricing page lists API access on the Creator plan and Enterprise route. API use should be budgeted through the plan-supported credit system rather than treated as a separate public usage card.
How does Synthesia use credits and minutes?
Synthesia describes credits as the shared usage currency for self-serve and Enterprise usage. The pricing page also translates credits into video-minute examples, so buyers should treat credits as the current allowance unit and minutes as a capacity example.
Related reading
More tools in this lane
AI Video Generators
HeyGen
Score
8.8
AI avatar and marketing video platform for repeatable business videos.
HeyGen creator subscriptionFrom $24/moHeyGen API Pay-As-You-GoUsage-based from $5
Marketing and sales teams making reusable avatar-led videos from scripts.Learning and enablement teams translating training or onboarding videos across many languages.webLast verified May 22, 2026
Read profile
AI Video Generators
D-ID
Score
8.6
Digital humans for avatar videos, real-time visual agents, and API-driven video workflows
D-ID Studio subscriptionFrom $4.70/moD-ID API plansFrom $14.40/mo
Building real-time visual agents for support, training, sales, or guided customer experiences.Creating repeatable avatar videos, multilingual explainers, and translated presenter content.webLast verified May 22, 2026
Read profile
AI Video Generators
Descript
Score
8.6
AI video and podcast editor for transcript-first creator workflows.
Descript app subscriptionFrom $16/seat/moDescript API betaUsage-based API
Podcasters and YouTubers editing spoken-word video or audio through transcripts.Marketing, training, sales, and support teams turning recordings or scripts into clips and explainers.webmacLast verified May 21, 2026
Read profile
AI Video Generators
Runway
Score
8.6
AI video generation and editing studio for production teams.
Runway web subscriptionFrom $12/seat/moRunway API creditsUsage-based from $0.01
Production teams building AI video shots, edits, and campaign assets in one workspace.Creators who need Gen-4.5 or Gen-4 generation plus Aleph-style video editing.webiosLast verified May 22, 2026
Read profileDecision rail
Keep the key facts, primary action, and section jumps visible while you evaluate the profile.
Visit Official Site
Last verified May 22, 2026
- Pricing
- From $18/mo billed annually
- Platforms
- Web
- Access
- Web app, API
- Best for
- L&D and enablement teams producing repeatable training, onboarding, compliance, and product education videos and Internal communications teams that need branded presenter videos, translations, approvals, and secure workspace controls and Enterprise teams that prefer avatar-led business video over cinematic text-to-video generation
- Category
- AI Video Generators
On this page
Share
Pass this page along
Copy the link or send it to the channel where your team compares tools, pricing, and tradeoffs.
Navigation
Tool cluster
Related pages
Open related pages for pricing, reviews, and adjacent coverage.
Review: Synthesia Review: AI Avatar Video for Training TeamsSynthesia is a strong enterprise AI avatar video platform for training, enablement, and internal communications, with credit and workflow limits to verify.Pricing: Synthesia Pricing: Credits, Plans, and API AccessSynthesia pricing is best read as flat app subscriptions with included credits, plus Creator API access and Enterprise governance for larger teams.Alternatives: Synthesia Alternatives: HeyGen, D-ID, Descript, Runway, and PikaThe best Synthesia alternative depends on whether you need lighter avatar marketing, digital-human APIs, editing depth, or cinematic generative video.
Head-to-head
Open direct comparison pages involving this tool.
Same category
Nearby tools in the same lane.
ToolHeyGenAI avatar and marketing video platform for repeatable business videos.ToolD-IDDigital humans for avatar videos, real-time visual agents, and API-driven video workflowsToolDescriptAI video and podcast editor for transcript-first creator workflows.ToolRunwayAI video generation and editing studio for production teams.
Reference links